GTM Engineer

Job Description

Location: Remote (Work From Home)

Employment Type: Full-Time

Compensation: Competitive salary + Quarterly & Yearly Bonus

Benefits: Paid Sick Leave, Professional Growth Opportunities, Healthy Work Culture

About Us

We are a fast-growing company helping B2B businesses scale their client acquisition with modern lead generation and go-to-market strategies. As we expand, we are looking for a highly motivated GTM Engineer cum B2B Lead Generation Expert to join our remote-first team. This role offers the chance to work with global clients, contribute directly to revenue growth, and build a long-term career with us.

Role Overview

This hybrid role combines technical GTM (Go-to-Market) execution with strategic B2B lead generation expertise. The ideal candidate will design, implement, and optimize GTM strategies while executing high-performing lead generation campaigns across multiple channels (email, LinkedIn, outbound campaigns, and more).

You will play a key role in bridging marketing, sales, and technology ensuring our clients not only reach the right prospects but also convert them into long-term opportunities.

Key Responsibilities

- GTM Strategy & Execution
- Design and implement go-to-market strategies for B2B products and services.
- Collaborate with leadership to align GTM plans with client and company growth objectives.
- Research industries, ICPs (Ideal Customer Profiles), and market trends to refine campaigns.
- B2B Lead Generation
- Plan and execute multi-channel outreach campaigns (cold email, LinkedIn, paid ads, content-driven campaigns).
- Build and manage prospect databases, ensuring accuracy and segmentation.
- Conduct A/B testing on campaigns to maximize open rates, reply rates, and conversions.
- Track and report campaign performance with actionable insights.
- Technical & Analytical
- Manage GTM tools and platforms (CRM, email automation, LinkedIn automation, analytics tools).
- Maintain strong understanding of email deliverability, domain warm-up, and outreach best practices.
- Provide data-driven insights to continuously optimize pipeline performance.
- Collaboration & Growth
- Work closely with marketing, sales, and client success teams to ensure smooth campaign execution.
- Support clients with GTM and lead generation strategies tailored to their industries.
- Stay updated with emerging B2B marketing trends, tools, and practices.

Required Skills & Qualifications

- Proven experience (35 years) in B2B lead generation, outbound sales, or GTM strategy.
- Strong hands-on expertise with lead generation tools (HubSpot, Apollo, Lemlist, LinkedIn Sales Navigator, etc.).
- Excellent understanding of email deliverability, copywriting, and outreach personalization.
- Analytical mindset with the ability to interpret campaign data and optimize accordingly.
- Experience working with B2B SaaS, Marketing Agencies, or Professional Services is a strong plus.
- Exceptional written and verbal communication skills in English.
- Self-motivated, proactive, and comfortable working in a remote setup.

What We Offer

- Fully Remote Work Work from anywhere with flexible collaboration.
- Career Growth Opportunities Be part of a growing team with real scope for advancement.
- Quarterly & Yearly Bonuses Performance-driven rewards in addition to base salary.
- Paid Sick Leave Take care of your health without worrying about work.
- Healthy & Supportive Work Culture We value teamwork, innovation, and work-life balance.

How to Apply

If you're passionate about driving GTM success and generating high-quality B2B leads, we'd love to hear from you. Please apply directly via LinkedIn or send your resume with a short cover note explaining your experience in GTM and lead generation.