Etrade Marketing

Job Title Influencer Marketing Specialist- About Us Founded with the vision of becoming the largest e-commerce aggregator in India over the years eTrade has successfully established itself as a market leader in the industry and has carved a niche for itself in the e-commerce space We have been recognized among Top 30 for FUTURE READY workplaces by Fortune India and CEIL HR in 2024 - eTrade is the leader in five categories on Amazon in ecosystem including some key categories like Home Auto L G Pets and Private Labels Solimo Basics We have over 500 partners including large conglomerates like Bosch Stanley Black Decker Philips P G Godrej Mars Drools Reckitt Benckiser Wipro Eicher many more - The company s core business revolves around technology logistics inventory management and brand nurturing thereby elevating consumer-leading brands to their full potential - We aim to be the preferred partner for an Indian customer looking for the highest quality products and be available at every consumer touch-point making us their most recognized trusted e-commerce aggregator partner in India with ambitious plans to enter international markets Job Summary We are looking for a motivated and creative Influencer Marketing Specialist to join our marketing team In this role you will assist in the planning execution and management of influencer marketing campaigns to boost brand awareness engagement and sales This is an excellent opportunity for someone passionate about social media and influencer trends to start their career in digital marketing Key Responsibilities Campaign Support Assist in the creation and management of influencer marketing campaigns including identifying potential influencers managing outreach and coordinating deliverables Relationship Building Help in building and maintaining relationships with influencers bloggers and other key social media figures Content Coordination Collaborate with influencers to ensure content aligns with brand guidelines and campaign objectives Research and Analysis Monitor influencer trends competitor activity and market developments to inform strategies Performance Tracking Assist in tracking and reporting on campaign performance metrics including engagement reach and ROI Administrative Support Handle day-to-day administrative tasks such as contract management payment processing and content scheduling Cross-functional Collaboration Work closely with the social media content and creative teams to ensure cohesive campaign execution Qualifications Education Bachelor s degree in Marketing Communications Business or a related field Experience 2 years of experience in digital marketing social media or influencer marketing Skills - Strong understanding of social media platforms Instagram YouTube TikTok etc - Excellent written and verbal communication skills - Creativity and a keen eye for detail - Ability to work in a fast-paced environment and manage multiple tasks simultaneously - Basic knowledge of influencer marketing tools and analytics platforms is a plus Personal Attributes - Passion for social media and influencer trends - Eagerness to learn and grow in the marketing field - Team player with a collaborative mindset Benefits - Competitive salary and benefits package - Opportunity for growth and professional development - Work in a dynamic and innovative environment ref updazz com updazz com