Relationship Officer

2 days ago


Shimoga, India GoldenBee Global School Full time

Role Overview: The Relationship Officer will act as the primary point of contact for parents, ensuring a smooth and supportive admissions journey. The role focuses on lead nurturing, parent engagement, service excellence, and maintaining strong relationships that positively influence admissions conversions and long-term loyalty. Key Responsibilities: 1. Parent Interaction & Counselling - Serve as the first point of contact for walk-in parents, inquiries, and admissions-related queries. - Provide clear counselling on programs, curriculum, fee structures, and campus offerings. - Assist parents throughout the admissions process to ensure a seamless experience. 2. Lead Nurturing & Follow-Up - Manage and update inquiries in the CRM (Meritto, LeadSquared, Salesforce). - Follow up with leads regularly to improve conversions. - Build strong rapport with parents and understand their expectations or concerns. 3. Relationship Management - Maintain strong relationships with existing parents to build trust and satisfaction. - Handle parent concerns courteously and coordinate with internal teams for resolutions. - Support in enhancing parent experience during school visits, events, and orientation sessions. 4. Admissions Support - Assist the admissions team in documentation, coordination, and onboarding processes. - Track application status, schedule interactions, and ensure timely communication. - Maintain accurate student records and data in CRM/system. 5. Communication & Service Excellence - Maintain high-quality communication-phone, email, in-person-with professionalism. - Ensure timely responses to parent queries. - Represent the school positively in all interactions. 6. Reports & CRM Management - Regularly update the CRM with lead disposition and follow-up notes. - Prepare daily/weekly reports on inquiries, follow-ups, and admissions progress. - Share insights on parent feedback and concerns with management. Required Skills & Qualifications: - 1-4 years of experience in customer service, counselling, admissions, or relationship management. - Strong communication and interpersonal skills. - Warm, empathetic, and service-oriented personality. - Familiarity with CRM tools preferred. - Ability to manage multiple inquiries with patience and professionalism. - Graduate in any discipline. Key Attributes: - Positive attitude and parent-centric approach. - High ownership and accountability. - Energetic, approachable, and solution-driven. - Strong follow-up discipline and attention to detail.



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