Social Media Strategist

Job Description About Everhope Oncology Everhope Oncology is on a mission to transform cancer care by making high-quality treatment more accessible, patient-friendly, and closer to home. Backed by Narayana Health, one of India's leading hospital systems, W Health Ventures, a healthcare venture capital firm, and 2070 Health, a healthcare-focused venture studio, Everhope has secured $10 million in seed funding to establish a nationwide network of medical and surgical oncology facilities. Starting in Delhi and Mumbai, Everhope plans to expand to 10 cities over the next three years, bringing expert-led early diagnosis, daycare chemotherapy, and surgical oncology to locations where patients need them most. India faces a growing cancer burden, with over 150 million people expected to be diagnosed in their lifetime. Everhope is tackling this challenge head-on by creating smaller, strategically located centers that eliminate the logistical and emotional barriers to care. If you're passionate about shaping the future of oncology and want to be part of a high-impact, patient-first organization, join us in building a new era of cancer treatmentone that prioritizes convenience, empathy, and innovation. Role Details The Social Media Strategist at Everhope Cancer Centre will lead, execute, and grow our presence across Instagram, Meta, YouTube, and LinkedIn. This role owns end-to-end social media performance from strategy to publishing to analytics. You are not just a strategist. You are a hands-on content creator who can: Record basic videos when needed Do minimal edits (cutting, captioning, formatting) Spot trends early Write scripts, hooks, and captions Post content regularly Track analytics and improve based on data A background in healthcare content or experience growing a page is a strong plus. Responsibilities Strategy & Planning - Own the social media roadmap for Everhope across all platforms - Create monthly & weekly content calendars tied to brand priorities - Identify content opportunities across patient education, doctor content, centre updates, etc - Proactively bring new ideas, series formats, and experimental content Hands-On Content Creation - Record simple videos (doctors, quick explainers, reels, BTS content) - Capture moments across the centre that can become social stories - Do minimal editing: trimming, adding captions, formatting for Reels/Shorts - Create quick-turnaround content without depending on large shoots - Write hooks, scripts, captions, and CTAs aligning with Everhope's tone Posting & Execution - Upload content with correct formatting, timing, hashtags, SEO tags - Maintain a consistent brand voice across all platforms - Coordinate with designers, video producers, and editors for larger pieces - Ensure daily/weekly posting cadence is maintained without fail Performance & Analytics - Track KPIs: reach, retention, engagement, growth - Build weekly & monthly dashboards - A/B test hooks, formats, posting times, and CTAs - Iterate continuously based on performance insights Trend spotting & Innovation - Monitor social media trends, formats, audio, and topic spikes - Quickly adapt trends into Everhope-appropriate content - Identify opportunities in healthcare conversations and awareness days Collaboration - Work with doctors to plan medically accurate but simplified content - Coordinate with marketing, SEO, and ops to align social with brand goals - Work closely with the Video Producer to maintain a flowing content pipeline Requirements Must-Have - 2-4 years of experience managing social media for a brand, creator, or agency - Proof of work: links showcasing growth, campaigns, or successful content formats - Strong writing skills: hooks, scripts, captions, educational content - Ability to create content independently shooting simple videos + minimal edits - Understanding of Instagram, Meta, YouTube, LinkedIn algorithms & growth levers - Strong analytical mindset (retention, CTR, impressions, watch time) - High ownership you run social as if it's your own brand Good-to-Have - Experience with healthcare, wellness, or doctor-led brands - Ability to simplify medical topics into accessible content - Familiarity with AI tools for content generation or efficiency - Understanding of paid amplification and boosting strategies Who You Are - A creator + strategist in one - Someone who enjoys thinking, planning, and executing - Highly organised, fast-moving, and independent - Deeply plugged into social media culture and trends - Someone who thrives in mission-driven, meaningful work