Creative Lead

Job Title: Creative Lead Location: Bannerghatta Road, Bangalore Reports To: Founder & CEO Company: Aixor Digital Experience: 6–10 years in Creative Direction / Brand Strategy / Integrated Marketing About Aixor Digital Aixor Digital is a full-stack brand consulting and marketing firm that partners with ambitious brands across wellness, EV mobility, healthcare, sustainability, and technology sectors. Our philosophy blends strategic clarity with creative brilliance — helping clients move from “idea to iconic.” We are building brands like Inspiron, NIVA, BloomRaya, and FarmsCool, each designed to make meaningful cultural impact. As our Creative Lead, you will be the central brain and heart of the creative ecosystem — guiding strategy, storytelling, design, and content for all client brands and internal initiatives. Role Overview The Creative Lead will own the full creative output for Aixor and its clients — from concept to campaign delivery. This role demands a visionary who can translate brand strategy into compelling ideas across digital, print, video, and experiential formats. You will lead the creative team (designers, copywriters, art directors, motion artists) and collaborate with strategists, marketing managers, and clients to deliver world-class brand and campaign experiences. Key Responsibilities 1. Creative Leadership & Vision - Define the creative direction for all clients across branding, digital, and marketing touchpoints. - Build, mentor, and inspire a multidisciplinary creative team that thrives on innovation. - Maintain a high creative benchmark comparable to global agencies (Pentagram, Landor, McKinsey Design). - Ensure every creative output is aligned to brand strategy and business objectives. 2. Brand Development - Translate brand strategy into creative expressions — logos, brand systems, campaigns, packaging, and more. - Oversee brand storytelling, tone of voice, and narrative consistency across channels. - Partner with strategy and design teams to craft brand books, playbooks, and campaign toolkits. 3. Campaign & Content Oversight - Ideate and execute integrated campaigns — digital, social, outdoor, video, and influencer-led. - Lead creative ideation for social media storytelling, 360° campaigns, and new product launches. - Review and refine copy, design, and layouts ensuring top-tier execution and message clarity. - Work closely with performance and media teams to align creativity with ROI- driven metrics. 4. Client Collaboration - Act as the creative face of Aixor — present concepts, handle feedback, and maintain creative relationships with clients. - Understand client industries deeply (wellness, EV mobility, FMCG, education, tech, etc.) and craft contextual narratives. - Ensure project timelines and creative quality meet client expectations and agency standards. 5. Innovation & Thought Leadership - Stay on top of creative, design, and digital trends, and integrate them into client work. - Explore use of AI tools (Midjourney, ChatGPT, ElevenLabs, Runway, etc.) to accelerate ideation and content production. - Contribute to new business pitches and proposals through creative ideas and visual storytelling. Qualifications & Skills Must-Have: - 4–18 years of experience in creative or art direction, preferably in agencies or brand consultancies. - Strong portfolio showcasing 360° campaign work, brand identity systems, and content innovation. - Excellent storytelling, copywriting, and design sense. - Deep understanding of brand strategy, consumer psychology, and digital ecosystems. - Fluency in Adobe Creative Suite / Figma / Canva / AI-powered creative tools. - Strong leadership, communication, and client management skills.Preferred: - Experience managing creative teams of 4–10 members. - Exposure to branding in wellness, EV, or tech sectors. - Understanding and familiarity of Video and Vedio editing tools - Familiarity with UI/UX and digital design systems. - Ability to present ideas confidently to clients and stakeholders. Key Attributes - Visionary thinker with a bias for execution. - Emotionally intelligent leader who inspires teams under pressure. - Passionate about storytelling, aesthetics, and brand purpose. - Balances creativity with commercial acumen. - Curious, agile, and constantly learning. Performance Indicators - Client satisfaction and creative ratings. - Brand and campaign impact (reach, engagement, conversions). - Timely project delivery and creative consistency. - Team skill growth and retention. - Innovation and awards/recognition metrics. Compensation & Growth - Competitive salary as per standards - Opportunity to lead creative direction for multi-sector, high-visibility brands. - Exposure to investor decks, brand consulting, and leadership strategy. - Fast-track growth to Creative Director within 12–18 months. Please mail your CV to pradeep@aixor.in