Online Campaign Manager

2 weeks ago

Vadodara, India Petpooja Full time

Roles and Responsibilities: - Plan and execute digital marketing campaigns across various channels in various countries, with a focus on PPC, social media advertising (Google, Facebook, Instagram, LinkedIn), and programmatic ad buys - Monitor and optimize campaign performance using analytics tools and CRM such as Google Analytics, Google Data Studio, Ads Manager and Hubspot - Develop and maintain performance reports, ensuring clear communication of campaign results and learnings to stakeholders - Allocate budgets effectively, optimize campaigns, and conduct thorough performance analyses. - Conduct A/B testing on various campaign elements to continuously improve conversion rates and other key performance metrics - Stay updated with the latest trends in performance marketing Additional Qualification and Skills: - 1+ years of experience in digital/performance marketing, ideally with B2B or Performance/Lead gen brands. - Proficiency in data analysis and the ability to translate complex data into actionable insights. - Strong proficiency with online ad platforms such as Google Ads, Facebook Business Manager, and LinkedIn Ads. - Knowledgeable about Google Analytics, Hubspot, and Data Studio. - Familiarity with data processing tools like Microsoft Excel and Google Sheets - Outstanding communication skills for effective stakeholder management - Certification in Google Marketing Platform or equivalent is a plus Email your resume at aditi.patel@petpooja.com

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