Marketing Analyst

Description Position at WebMD About the Company Headquartered in El Segundo Calif Internet Brands is a fully integrated online media and software services organization focused on four high-value vertical categories Health Automotive Legal and Home Travel The company s award-winning consumer websites lead their categories and serve more than 250 million monthly visitors while a full range of web presence offerings has established deep long-term relationships with SMB and enterprise clients Internet Brands powerful proprietary operating platform provides the flexibility and scalability to fuel the company s continued growth Internet Brands is a portfolio company of KKR and Temasek All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability or veteran status For company details visit our website www webmd com Education Bachelor s degree in Marketing Data Science Statistics Business Analytics or a related field Experience 2- 4 years Work timings 2PM t o11PM About Medscape Medscape a division of WebMD is the leading source of clinical news health information and continuing education for healthcare professionals worldwide We connect with millions of physicians and HCPs through web mobile email and events helping them stay informed deliver better care and engage with tools that support clinical decisions About the Role We are currently seeking a Marketing Data Analyst to join our marketing analytics team supporting the performance measurement and optimization of digital campaigns across multiple healthcare channels and specialty verticals In this role you will provide high-quality analytics and reporting to help stakeholders evaluate campaign effectiveness audience engagement and ROI-ultimately advancing our mission to improve healthcare communication and outcomes Key Responsibilities Analyze media campaign performance across digital channels including email display programmatic native and social Track and report on campaign KPIs such as impressions CTR CPM engagement by specialty and qualified reach Develop and maintain dashboards and performance reports using BI tools e g Tableau Looker Power BI Deliver insights to cross-functional teams including marketing sales editorial and client services Assist in the development of testing strategies A B multivariate to optimize performance Ensure data quality compliance with industry standards and alignment with healthcare privacy regulations e g HIPAA GDPR Support strategic decision-making through data storytelling and visualizations Qualifications Bachelor s degree in Marketing Data Science Statistics Business Analytics or a related field 2-4 years of experience in a media analytics marketing analytics or campaign performance role-preferably within healthcare pharmaceutical or life sciences sectors Proficiency in Excel and SQL for data manipulation experience with reporting platforms such as Tableau Looker or Power BI Strong understanding of digital marketing metrics and cross-channel attribution Experience working with HCP audience data NPI matching or third-party healthcare datasets e g IQVIA Veeva MedPro is a plus Excellent analytical problem-solving and communication skills