Digital Marketing Specialist

3 weeks ago

Eluru AP IN VASAVI SILKS PRIVATE LIMITED Full time

We are seeking a forward-thinking AI-savvy Digital Marketer to lead data-driven campaigns optimize performance using intelligent tools and create impactful customer journeys across digital touchpoints This role blends classic digital marketing with modern AI technologies to achieve high ROI and scalable brand growth Key Responsibilities 1 AI-Powered Campaign Management Plan execute and optimize multi-channel digital campaigns Google Meta Instagram YouTube etc Use AI tools like ChatGPT Jasper Copy ai for ad copy blog content email sequences Leverage AI for A B testing predictive analytics and personalization at scale 2 Content SEO Strategy Create high-performing content strategies using AI SEO tools SurferSEO Clearscope Semrush Develop and optimize keyword-based blog content using generative AI Manage content calendars and automate scheduling via tools like Buffer Hootsuite or Publer 3 Social Media Influencer Collaboration Use AI for social listening and trend analysis Engage with micro and macro influencers through automated tools Generate creative concepts using AI image video generation tools e g Midjourney Sora 4 Analytics Reporting Track KPIs using Google Analytics 4 Looker Studio and AI dashboards Use predictive models for customer behavior churn and sales forecasting Monitor and report performance across channels provide data-backed insights 5 Marketing Automation Set up and optimize workflows in platforms like HubSpot Klaviyo Mailchimp Personalize customer journeys using AI-based triggers and behavior patterns Automate retargeting abandoned cart flows and loyalty campaigns Required Skills Proven experience in digital marketing paid ads SEO and email marketing Proficient in AI marketing tools e g ChatGPT Canva AI Jasper Writesonic Understanding of web tracking tools UTM building heatmaps e g Hotjar Strong analytical skills and marketing ROI analysis Knowledge of prompt engineering and AI content refinement Comfortable with A B testing and AI-driven CRO Conversion Rate Optimization Preferred Qualifications Degree in Marketing Digital Media or relevant field Certifications in Google Ads Meta Blueprint or AI Marketing Coursera Udemy etc Experience working with e-commerce fashion or retail brands a plus Familiarity with no-code tools Zapier Notion AI Webflow Perks Growth Opportunity to work with cutting-edge AI tools and shape modern marketing Continuous learning access to AI training resources Fast-paced creative work environment with growth opportunities Job Type Full-time Pay 20 039 14 - 35 746 93 per month Benefits Health insurance Work Location In person

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