Urgent Search Traya

3 weeks ago

Mumbai, Maharashtra, India TATVARTHA HEALTH PRIVATE LIMITED Full time
About the Company:

- Founded in 2019, Traya is one of India's largest digital health-tech platforms for haircare and hair loss. Our mission is to use technology to scale healthcare solutions to 520M+ Indians that are suffering from hair loss with a holistic 360-degree solution, which includes clinically proven, doctor-backed medicines, access to Traya doctors, personal hair coach, customized diet plans, and more

- Founded by Saloni Anand, a techie-turned-marketeer and Altaf Saiyed, a Stanford Business School alumnus, Traya sits at the forefront of the multi-billion-dollar hair care solutions category.

Brand Vision & Philosophy:

Traya was created with a global vision to create awareness around hair loss, de-stigmatise it while empathizing with the customers that it has an emotional and psychological impact. Most importantly, to combine 3 different sciences (Ayurveda, Allopathy and Nutrition) to create the perfect holistic solution for hair loss patients.

About the Role:

We are looking for a highly motivated, data-driven Brand Intern to join our dynamic marketing team at Traya. You will play a key role in analyzing brand performance and supporting the execution of high-impact brand initiatives. This role is ideal for someone with a strong analytical background who is keen to explore brand marketing from a strategic and performance-oriented lens.

Key Responsibilities:

- Track, measure, and analyze the performance of brand marketing campaigns across channels.

- Use tools like Google Analytics, Meta Ads Manager, and dashboards to monitor brand KPIs (awareness, engagement, conversions).

- Support the execution of brand initiatives, collaborations, and content-led campaigns.

- Conduct ongoing market and competitor research to identify emerging trends and whitespace.

- Work closely with the brand and creative teams to ensure all campaigns are insight- and data-backed.

- Assist in building presentations, campaign reports, and dashboards for internal review.

Who We're Looking For:

- Strong analytical and data interpretation skills - must be comfortable with numbers.

- Graduate/Postgrad from IITs/BITs or other Tier 1 colleges (preferred).

- Proficiency in Excel, Google Sheets, and basic data visualization tools.

- Passion for brand marketing with a long-term vision to grow in the space.

- Self-starter with attention to detail and ability to work in a fast-paced startup environment.

- Open to full-time conversion based on performance.

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