Senior Digital Analyst

23 hours ago

Bengaluru, India Indegene Full time

Job Description

- Perform deep dive data analysis across campaign and web data taxonomy for multiple brands
- Define and maintain data and reporting standards ensuring best practices are followed
- Collaborate with business stakeholders to understand data needs and provide a clear, coherent vision of campaign and website tagging taxonomy
- Support digital analytics capabilities including dashboards and presentation reports across web experience, data privacy, and other digital tools
- Understand client marketing data usage and recommend improvements
- Liaise daily with clients to address regular and ad-hoc reporting and digital analytics needs
- Create functional and technical documentation such as BRD, DFD, FRD, TDD, FIA, etc.

Must Have:

- Minimum 3 years experience as a Digital Analyst with good understanding of digital data from platforms like OneTrust, Google Analytics, and Salesforce Marketing Cloud
- Strong understanding of digital channels and marketing programs
- Experience working with tools like Claravine, Accutics, and CampTag
- Knowledge of pharma campaign lifecycle: content production, approval, storage, and deployment
- Proficiency in MS Office applications (Word, Excel, PowerPoint)
- Good communication skills
- Functional understanding of BI tools, KPIs, and KBQs for channel performance

Good to Have:

- Basic understanding of web analytics and campaign taxonomy
- Familiarity with Agile methodology and project execution plans
- Experience working in onshore-offshore models with cross-time zone and multicultural teams
- Strong data-driven analytical skills with the ability to work effectively in ambiguous situations

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