Performance Specialist

5 days ago

Rajkot, India Genisys Group Full time

Key Requirement for the Position - Experience: 2+ years in managing paid search campaigns on Google Ads and/or Microsoft Ads. - Certifications: Google Ads Certification required; Microsoft Ads Accreditation preferred. - Technical Skills: - Proficiency in Google Ads, Microsoft Ads, Google Tag Manager, and Google Analytics. - Strong understanding of keyword match types, bidding strategies, remarketing, and shopping campaigns. - Knowledge of tracking and attribution models. - Analytical Skills: Strong ability to analyze performance data and translate it into optimization actions. - Communication: Excellent written and verbal communication skills for reporting and client interaction. - Detail-Oriented: High attention to accuracy in campaign execution and reporting. Job Description - Campaign Setup & Management - Plan, create, and manage PPC campaigns on Google Ads and Microsoft Ads across Search, Display, and Shopping. - Conduct keyword research, competitor analysis, and ad copywriting to ensure effective targeting and engagement. - Configure ad extensions, bidding strategies, and budgets to align with campaign objectives. - Optimization & Performance Tracking - Monitor campaign performance metrics (CTR, CPC, CPA, ROAS, Conversion Rate) and make data-driven optimizations. - Manage negative keyword lists, audience targeting, and bid adjustments for improved efficiency. - Perform A/B testing on ad creatives, landing pages, and bidding strategies. - Ensure accurate conversion tracking through Google Tag Manager, UET (Microsoft Universal Event Tracking), and Analytics tools. - Analytics & Reporting - Generate and analyze performance reports from Google Ads, Microsoft Ads, and Google Analytics. - Provide insights and actionable recommendations to improve campaign outcomes. - Forecast performance and prepare budgets for upcoming campaigns. - Collaboration & Innovation - Partner with cross-functional teams (SEO, creative, and analytics) to align paid search campaigns with overall marketing goals. - Stay updated on Google Ads and Microsoft Ads product updates, trends, and algorithm changes. - Recommend new strategies, audience segments, and automation opportunities.

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