Content Associate

22 hours ago

Mumbai, India Mafatlal Industries Limited Full time

Job Title: Content Associate Location: Churchgate Website : https://www.mafatlals.com/ Budget : Upto 6LPA - 7LPA About the Role: We are looking for a creative and detail-oriented Content Associate to join our marketing team. The role requires a strong sense of brand voice, creativity, and awareness of content trends. The ideal candidate will have hands-on experience in content creation, copywriting, and social media optimization (SMO), and will coordinate with external agencies for planning, creation, and execution. Key Responsibilities: - Create engaging, brand-aligned content — copies, captions, taglines, and posts for platforms like Meta, Instagram, LinkedIn, and YouTube. - Curate trend-based content ideas that reflect the brand tone and goals. - Manage monthly content calendars and ensure timely execution with agencies. - Optimize content for reach, engagement, and shareability using SMO best practices. - Coordinate with creative and digital agencies for asset delivery and approvals. - Track content performance, prepare monthly reports, and share insights for improvement. Skills & Qualifications: - Bachelor’s degree in Marketing, Mass Communication, or related field. - 1–3 years of experience in content writing, social media management, or digital marketing (FMCG experience preferred). - Excellent written and verbal communication skills. - Strong understanding of brand storytelling and digital trends. - Familiarity with Meta Business Suite, LinkedIn Campaign Manager, and YouTube Studio. - Ability to manage multiple projects and collaborate with cross-functional teams. If interested, please share your CV and portfolio at: prachi.mehta@mafatlals.com

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