Thumbnail Design Manager

2 weeks ago


Bengaluru, India YAAS! Full time

About the Company About YAAS We help brands become creators. We work end to end - from ideation, scripting, acting, creating AI avatars, filming, production, editing, to uploading and everything in between. We’ve earned the trust of India’s leading brands including Zoho, Zerodha, Vodafone-Idea, Zepto, Cleartrip, and GoKwik, through our creative process and consistent results. Our channels collectively garner over 400 million+ monthly views across YouTube and social platforms. About the Role We’re looking for a Thumbnail Design Manager who blends creativity, performance understanding, and leadership. You’ll oversee our thumbnail design function - ensuring every visual not only looks stunning but also drives results. This role calls for someone who understands YouTube and Instagram inside out - from CTR strategies and performance metrics to what makes audiences stop scrolling. You’ll lead a team of talented designers, establish efficient workflows, and set the creative direction for how thumbnails are conceptualized, executed, and optimized across multiple brands and content verticals. Responsibilities - Lead and mentor a team of thumbnail designers to deliver high-performing, scroll-stopping visuals across YouTube and Instagram. - Develop and manage an end-to-end workflow for thumbnail production - from concept and testing to iteration and final upload. - Work closely with content strategists, editors, and creators to ensure each thumbnail aligns with the content’s tone, narrative, and goals. - Use performance data (CTR, impressions, retention) to guide creative decisions and continuously improve thumbnail performance. - Establish design standards, templates, and best practices that scale across different clients and content categories. - Analyze trends in visual performance across platforms and leverage those insights to keep YAAS ahead of the curve. - Collaborate with the marketing and analytics teams to A/B test thumbnails and track results to measurable outcomes. - Ensure design consistency while maintaining flexibility for diverse brand voices and visual identities. - Build a creative environment that encourages experimentation, bold ideas, and speed without compromising quality. Qualifications - Proven experience as a Thumbnail Designer, Lead Graphic Designer, or Design Manager with a focus on performance-driven digital content. - A strong portfolio showcasing thumbnails or visual campaigns that demonstrate measurable success (CTR, engagement, or growth metrics). - Deep understanding of YouTube and Instagram algorithms, click-through psychology, and what drives viewer curiosity. - Experience managing and mentoring design teams in a fast-paced, creative environment. - Strong project management and workflow optimization skills. Required Skills - Advanced proficiency in Adobe Photoshop (or similar tools). - Deep understanding of color, composition, and typography for mobile-first design. - Strategic mindset with the ability to balance aesthetics, storytelling, and performance data. - Knowledge of visual trends, audience psychology, and high-performing creative patterns on social media. - Excellent communication and leadership skills — able to inspire creativity while maintaining efficiency and accountability. - Ability to manage multiple projects, clients, and brand identities simultaneously.



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