Senior Product Manager

3 weeks ago

Mumbai, India Gufic Group Full time

Job Description

Key Responsibilities:

1. Strategic Product Management:

- Develop and implementmarketing strategies and brand plansfor the orthopedic product portfolio (e.g., pain management, bone health, cartilage repair, osteoporosis drugs).
- Conductportfolio analysisto identify growth opportunities, lifecycle management, and new product introductions.

2. Market Research and Analysis:

- Analyze market trends, competitor activities, prescriber behavior, and patient needs within the orthopedics segment.
- Use data to generate actionable insights for positioning, pricing, and promotional strategies.

3. Brand Promotion and Campaign Management:

- Designbrand promotional materials(visual aids, leave-behinds, doctor inputs, campaign themes).
- Plan and executescientific marketing initiatives, CME programs, KOL (Key Opinion Leader) engagements, and conference participations.
- Ensure alignment with ethical marketing practices and regulatory guidelines.

4. Sales Force Training and Support:

- Developproduct training modulesand conduct training for the sales force on product knowledge, objection handling, and positioning.
- Provide tools and continuous support to the field force to drive product uptake.

5. Cross-functional Collaboration:

- Work withMedical Affairs,Regulatory,Supply Chain, andSalesteams to ensure effective execution of product strategies.
- Coordinate with manufacturing and R&D for product availability and new launches.

6. Sales Analysis and Budgeting:

- Monitorsales performance vs. targets, track ROI of marketing activities, and revise strategies accordingly.
- Preparesales forecasts, marketing budgets, and expense tracking.

7. New Product Launches:

- Lead the end-to-end process of launching new ortho products, including market assessment, branding, pricing, and field activation plans.
- Ensure post-launch evaluation and feedback integration.

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