Search Engine Optimization Analyst

2 weeks ago


Mumbai, Maharashtra, India Yocket Full time
Job Description

About Us

We are the largest and most active online platform for international education

Yocket was established in 2015 with a mission to connect people to the world&aposs best learning opportunities.

Today, Yocket is the largest community-driven online platform for international education. We help the study abroad aspirants by connecting them to the best universities over the world. Till date, we have helped more than 10,00,000 students across countries pursue their higher education.

Every day thousands of students use our products to explore universities, connect with peers and alumni from renowned universities. Recently we were chosen as one of the Top 100 Indian Startups by Google and MeitYs Appscale Academy Initiative Were also ranked #18 on AppStore Top Charts - Education

At Yocket, we strive to help our employees find passion and purpose. Join us in changing the way students make their decisions about education. If you wish to create an impact and help students get the best education by taking our vision ahead, we would love to have you in our team

Job Description

You will get to do more than just implement keywords into a website. You will be responsible for the overall search strategy in ensuring good organic traffic and exposure for the website and app. More specifically, youll get to:

1. Monitor search algorithms set by search engines to keep up with changes in the SEO landscape

2. Develop and integrate content marketing strategies. Work closely with content writers, social media marketers to implement SEO strategies.

3. Drive targeted and loyal traffic to the website through effective community-building

4. Employ user experience (UX) and conversion rate optimization methods to turn visitors into more active users

5. Continually check search terms, rankings and analytics to monitor the performance of websites and make recommendations for improvement

6. Work on App Store Optimization to improve Yocket Apps rankings on PlayStore and AppStore

7. Keep content inline so as to not cause any algorithm penalty. Take effective measures to recover any traffic due to algorithm shift.

8. Recommend changes to website content, linking, and other factors to improve SEO positions for target keywords.

9. Be up to date on industry trends, competitive landscape, and put internal product/ services development efforts.

10. Track and drive the progress to ensure timely delivery.

Requirements

3-4 years of experience as SEO Analyst/SEO Associate

Should possess excellent verbal & written communication skills

Can-do & go getter attitude

Problem Solving & Ownership based attitude

Passion for SEO: On page and Off page SEO, Technical SEO

Able to complete competitive analysis of other companies within the industry

Excellent written and verbal communication skills (email, phone, etc.)

Knows how to recover lost traffic due to any changes in algorithm shifts

Comfortable analyzing high volumes of data on a daily basis

Familiarity with WordPress or other content management system

Knowledge of Guest Blogging and Content Marketing; Info-graphics, MS-Excel, SMO, ORM, Keyword Research, Google algorithm, Influence Marketing, Data Mining Tools is must.

Strong analytical skills and data-driven thinking.

Benefits

Medical Insurance for you and your family members

Flexible work timings

No boss kinda culture (We have mentors, not bosses, bring your own idea to the table without any hesitation)

Access to your psychological counselor (We take care of your mental well-being)

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