▷ Only 24h Left Assistant Vice President – Product Marketing, Agentic AI

Job Description

Inviting applications for the role of Assistant Vice President - Product Marketing, Agentic AI

In this role, you%27ll be a part of Genpact%27s transformation under GenpactNext, as we lead the shift to Agentic AI Solutions-domain-specific, autonomous systems that redefine how we deliver value to clients. You%27ll help drive the adoption of innovations across Agentic AI products like AP Suite and Insurance, among others, set to expand across service lines.

Genpact is seeking an accomplished Assistant Vice President (AVP), Product Marketing to help drive the go-to-market success of our Agentic AI product suite - an innovative portfolio of intelligent solutions that enable autonomous decision-making and deliver tangible business outcomes across finance, supply chain, customer experience, and risk domains.

Reporting to the Head of Agentic AI Product Marketing, you will play a key role in launching new products, supporting sales enablement, and contributing to market thought leadership. This position offers an exciting opportunity to shape the narrative for the next generation of AI-powered transformation platforms while collaborating with cross-functional teams in a fast-paced, entrepreneurial environment backed by a global enterprise.

Responsibilities

- Product Launch Execution

- Create bold, innovative go-to-market plans to support Genpact's Agentic AI product portfolio launches.

- Support the development and execution of marketing plans for new Agentic AI offerings, including shepherding and guiding marketing tactics and cross-functional tactics, as well as contributing to positioning and messaging.

- Coordinate with Sales, Product, Marketing, Growth Ops, PR, AR, Legal, and other stakeholders to ensure launch readiness and on-time delivery.

- Create sales and marketing collateral such as presentations, product briefs, and datasheets. Give feedback on marketing materials, campaigns, and GTM motions.

- Provide feedback to Product teams to help align roadmap and market needs.

- Market Research & Thought Leadership

- Assist in developing and maintaining target customer personas and segmentation for Agentic AI offerings.

- Support the creation of thought leadership content (e.g., blogs, eBooks, white papers) to strengthen Genpact's position in the AI space.

- Sales Enablement & Support

- Collaborate with Sales and Growth Ops to create sales playbooks and enablement materials.

- Participate in sales enablement sessions to educate customer-facing teams on product positioning and value propositions.

- Provide marketing support for select strategic sales opportunities.

- Team Collaboration & Culture

- Contribute to building a collaborative, innovative product marketing culture.

Qualifications we seek in you

Minimum Qualifications

- experience in product marketing, product management, or related roles, preferably in B2B technology.

- experience marketing agentic AI products and leading major market launches required in B2B SaaS environments.

- Proven track record in supporting go-to-market activities in a matrixed organization.

- Strong skills in messaging, positioning, and collateral creation.

- Excellent communication and collaboration skills across business, technical, and client-facing teams.

- Product Marketing certification required (e.g. Forrester, Product Marketing Alliance, Pragmatic, etc)

Preferred Qualifications

- Experience in campaign, field, content, customer, or brand marketing.

- MBA or equivalent business training a plus.

- Experience with sales enablement methodologies strongly preferred.

- management experience strong preferred.

- Ability to use AI tools to achieve optimum productivity.

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