Assistant Professor of Marketing

Company: Globsyn Business School Industry: Education Management Job Title: Assistant Professor of Marketing Location: Globsyn Knowledge Campus[Amtala, South 24 Parganas] Job Type: Full Time- Permanent For more information about Globsyn Business School, visit: https://www.globsyn.edu.in/ Experience Required: Minimum of 5 years of experience in teaching / research / industry Qualifying Criteria as per AICTE – Assistant Professor A) A full time MBA/PGDM in Marketing as a specialization with 60% marks in concerned / relevant discipline from an Indian University, or an equivalent degree from an accredited foreign university. B) Besides fulfilling the above qualifications, the candidate must have cleared the National Eligibility Test (NET) conducted by the UGC or the CSIR, or a similar test accredited by the UGC, like SLET/SET will be an added advantage. OR B) A candidate should have either enrolled or been awarded with a Ph.D. Degree in accordance with the University Grants Commission will be an added advantage. AND C) Minimum 2 Publications in peer-reviewed or UGC-listed journals D) Published work may include books, Research Periodical, Consultancy projects, and a patent filed. Articles published in Journals/Book Chapters indexed in the below mentioned databases should be considered: SCOPUS -- J-GATE; ABDC -- ICI; ABS -- GOOGLE SCHOLAR; UGC CARE -- WORLDCAT; WEB OF SCIENCE (WOC) -OCLC; SCIMAGO -- DOAJ; SAGE -- SSCI; PRO-QUEST-- COPERNICUS; JSTOR -- RESEARCHGATE; SJIF -- ACADEMIA EDU; EBSCO -- SSRN; FT 50 -- RSQUAREL *Books published need to have ISBN specific to the book *Journals published need to have ISSN and preferably DOI Core Skills : Subject Expertise: - Deep understanding of marketing principles (e.g., consumer behavior, digital marketing, brand management, marketing strategy, analytics). - Awareness of current trends and technologies in marketing (e.g., AI in marketing, MarTech, social media analytics). Research Proficiency: - Strong ability to conduct empirical or theoretical research. - Skills in statistical software (e.g., SPSS, R, Stata) and research tools. - Academic writing and publication in peer-reviewed journals. Teaching Skills: - Course design and curriculum development. - Effective classroom engagement and lecture delivery. - Use of case studies, simulations, and experiential learning tools. Communication & Interpersonal Skills: - Clear and persuasive communication (verbal and written). - Collaboration with faculty, students, and industry partners. Technological Proficiency: - Familiarity with Learning Management Systems (LMS) like Moodle or Blackboard. - Proficiency in online teaching tools (e.g., Zoom, MS Teams). - Use of data visualization and presentation tools. Academic Integrity and Leadership: - Mentoring and advising students. - Participation in institutional development and committee work. Job Description: - Job responsibilities would include teaching, mentoring of students and active participation in institutional building activities - Develop the program curriculum in association with Knowledge Cell based on market requirements under supervision of the Principal - Should organize requisite number of MDPs & FDPs with domestic universities - Should consult with large domestic or international companies [as per NBA criteria] - Should be able to collaborate with industry for consulting assignments. - Should demonstrate a high degree of research proficiency and be accountable for writing and publishing articles both domestically and globally. - Connect with Alumni for various activities of the institute - Should have the desire and aptitude to contribute to a leading and fast-growing educational institution that aspires to scale-up its impact at local, regional, and global levels - Encourage and motivate students through various experiential learning beyond the classroom. Campus Address: Globsyn Knowledge Campus, Mouza Chandi, PS Bishnupur JL No. 101, Kolkata, West Bengal 743503 We are open for Outstation candidates and those willing to relocate. Interested candidates can mail their profiles to talent@globsyn.edu.in