▷ 15h Left Deputy Manager- Design Lead

Paytm is India s leading mobile payments and financial services distribution company Pioneer of themobile QR payments revolution in India Paytm builds technologies that help small businesses withpayments and commerce Paytm s mission is to serve half a billion Indians and bring them to themainstream economy with the help of technology About the team This team involves in making a difference A lot of contingency and new challenges are encouragedwithin the team to do stuff that is meaningful for those we serve We are successful and our successesare rooted in our people s collective energy and unwavering focus on the employees and that s how it willalways be change management in Social Media About the role The design lead will support various initiatives within the marketing department aimed at driving Paytm sgrowth This includes event management customer acquisition and social media engagement as well ascontributing to the development and success of the other programs Why join usIf you are the right fit we believe in creating wealth for you with enviable 500 mn registered users 21mn merchants and depth of data in our ecosystem we are in a unique position to democratize credit fordeserving consumers merchants - and we are committed to it India s largest digital lending story isbrewing here It s your opportunity to be a part of the story xf0x9fx8exa8 Job Title Social Media DesignLocation Noida India On-site Department Social PRxf0x9fx94xb9 Role OverviewWe re seeking a visionary and dynamic Design Head - Social Media to lead and elevate our visualstorytelling across all social platforms This leadership role combines strategic thinking creativeexcellence and people management to drive engagement and maintain brand consistency across Paytmbusinesses The ideal candidate should be well-versed with AI design tools actively using them and eager to learn adapt and stay ahead of emerging creative technologies xf0x9fx94xb9 Key Responsibilitiesxe2x97x8f Define and execute a unified design strategy aligned with Paytm s brand identity and marketingobjectives xe2x97x8f Champion creative innovation while ensuring alignment with business goals and audience needs xe2x97x8f Leverage AI-powered tools for design efficiency and creative ideation while staying continuouslyupdated on emerging technologies and trends in generative designxe2x97x8f Work with multidisciplinary creative team including graphic designers video editors andcopywriters xe2x97x8f Foster a culture of collaboration ownership and creative excellence xe2x97x8f Oversee the development of high-quality visual content-static graphics animations shortvideos reels-that resonate with diverse audience segments xe2x97x8f Maintain a high design standard across all outputs ensuring creativity meets business intent xe2x97x8f Ensure consistency in visual identity across all social media content adhering to brandguidelines voice and tone across Paytm s ecosystem xe2x97x8f Work closely with marketing business and product teams to align creative output with campaignstrategies product launches and growth objectives xe2x97x8f Leverage analytics to track content performance iterate on creative direction and drivemeasurable engagement xe2x97x8f Stay ahead of industry trends platform updates and audience preferences to keep Paytm ssocial presence relevant modern and engaging xf0x9fx94xb9 Qualificationsxe2x9cx85 Experiencexe2x97x8f Minimum 12 years of experience in social media design with at least 4 years in a creativeleadership role xe2x9cx85 Technical Expertisexe2x97x8f Mastery of Adobe Creative Suite Photoshop Illustrator After Effects Figma and other designtools xe2x9cx85 Creative Acumenxe2x97x8f Strong diverse portfolio showcasing impactful social-first design across platforms xe2x9cx85 Leadership Communicationxe2x97x8f Proven ability to inspire and manage creative teams balance multiple projects and communicatevision clearly across stakeholders xe2x9cx85 Analytical Orientationxe2x97x8f Comfortable using data to inform design decisions and iterate content for better performance xf0x9fx94xb9 Preferred Qualificationsxe2x97x8f Industry Experience Prior work in fintech e-commerce or tech-led brands is a plus xe2x97x8f Global Exposure Experience designing for international audiences and adapting visuals forvaried cultural contexts xe2x97x8f Education Bachelor s degree in Design Visual Communication or a related field Key AI Tools Platforms xe2x97x8f Adobe Firefly Sensei Harness generative AI for creating and editing images and videos enhancing creative workflows within the Adobe ecosystem Wikipediaxe2x97x8f Runway ML Employ for real-time video editing motion tracking and generating videos from textprompts facilitating rapid content creation Synthesia 7Business Insider 7Tech Business Economy 7xe2x97x8f Google Veo 3 Utilize for generating high-quality videos from simple text or image prompts incorporating synchronized audio and dialogues Synthesia 3The Times of India 3Indiatimes 3xe2x97x8f OpenAI s Sora Leverage for creating short video clips from text prompts enabling quickvisualization of concepts xe2x97x8f Luma Labs Dream Machine Apply for transforming static images into dynamic videos addingmotion to still visuals xe2x97x8f Midjourney DALLxc2xb7E Use for generating high-quality stylized images from textualdescriptions aiding in concept development xe2x97x8f Canva Magic Design Employ for rapid prototyping and generating design variations streamlining the design xe2x97x8f Innovative Ideation Lead brainstorming sessions integrating AI tools to explore creativeconcepts and design solutions xe2x97x8f Efficient Execution Implement AI-driven workflows to accelerate the production of static anddynamic content maintaining high-quality standards xe2x97x8f Team Empowerment Train and guide the design team in adopting AI tools fostering a culture ofcontinuous learning and innovation xe2x97x8f Strategic Integration Collaborate with cross-functional teams to align AI-driven design initiativeswith overall business objectives and user experience goals