Manager - Copywriter

3 weeks ago

India Emeritus Full time
About Daskalos

Daskalos is reimagining global education access by partnering with top foreign universities and bringing their programs directly to India. We're making international degrees more accessible and relevant for Indian students—and building a bold, future-forward education brand in the process.

Role Overview

We're looking for a sharp, versatile Copywriter to shape the voice of Daskalos and the global universities we represent. From ad campaigns and landing pages to brochures, social creatives, and video scripts—you'll craft compelling, conversion-oriented copy that informs, excites, and drives action.

This is a hands-on creative role where you'll work closely with designers, marketers, and video teams to bring each university's offering to life through engaging and effective communication.

What You'll Do

- Write copy across a variety of marketing formats:
- Google search and display ads
- Meta and other social media ad captions
- Brochures, flyers, and student handbooks
- Website and landing page content
- Email marketing
- Video scripts (explainer, testimonial, promotional)
- Adapt tone and messaging to fit each university brand and campaign objective
- Collaborate with design, performance marketing, and admissions teams to align messaging with audience needs
- Participate in brainstorming sessions and creative reviews
- Optimize existing copy for clarity, engagement, and conversions
- Maintain consistency across all touchpoints, while staying responsive to data and feedback

What We're Looking For

- 2–4 years of experience writing marketing copy, preferably in edtech, higher education, or a consumer-facing brand
- Strong portfolio showcasing digital ads, social content, and multi-format campaigns
- Ability to understand diverse audiences—from high schoolers to working professionals—and craft copy that resonates
- Sharp attention to detail, grammar, and storytelling
- Comfort working in a fast-paced, iterative environment
- Bonus: Experience with performance marketing or knowledge of student acquisition journeys

Why Join Us

- Be part of a mission-driven company making global education more accessible
- Work with global university partners and cross-functional creative teams
- Grow in a dynamic, startup-like environment where ideas and ownership matter

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