Content Lead/JetPac/Gurgaon

Job Description

bout [Circles Life Jetpac]:

Jetpac, from Circles, is the coolest tech startup you will find, dedicated to making Travel super convenient and 100% hassle free. We&aposre a bunch of rebels, renegades, and sometimes misfits, working together to change the Travel Universe. We grew 10x last year, with customers in >150 countries and availability in 10 different languages and currencies. At Jetpac, we take ownership and we lead We are ambitious and resourceful Jetpac cadets, who would stop at nothing to get to the desired end outcome If you think you&aposve got the guts, the smarts, and the hustle to join us, then keep reading

Job Overview

Were looking for a Content Lead to build and scale Jetpacs global content engine. Youll own the entire content funnelfrom editorial blog strategy and SEO, to lifecycle messaging, to earned media (PR). Youll also manage a growing team of writers and collaborators to help bring Jetpacs story to life across the customer journey.

This role blends strategy and execution, creative and analytical thinking, and a bias for fast-paced, impactful work.

Key Responsibilities

Content Strategy & Leadership

- Own Jetpacs global content strategy across blog, CRM, and PR
- Define tone, voice, and content pillars aligned with brand and growth goals
- Build and manage a team of freelance and in-house writers/editors across regions and time zones
- Maintain a clear editorial calendar across SEO, product launches, and seasonal themes

Blog & SEO Content

- Plan and publish high-quality, keyword-optimized articles targeting global travelers
- Oversee research, briefs, writing, editing, and publishing of blog content
- Collaborate with SEO and growth teams to identify topics, keywords, and internal linking opportunities
- Continuously optimize and update older blog content based on performance metrics

CRM & Lifecycle Content

- Develop content for email, push notifications, SMS, and in-app messaging in collaboration with the CRM team
- Create and test messaging for onboarding flows, promotions, seasonal campaigns, and retention journeys
- Ensure consistency in tone, personalization, and relevance across all user touchpoints

PR & Thought Leadership

- Work with Jetpacs leadership team to craft Jetpacs brand narrative in earned media
- Identify opportunities for PR campaigns, guest articles, and media features
- Develop press kits, media outreach assets, and executive quotes
- Collaborate with external PR agencies and partners when required

Performance Tracking & Optimization

- Track KPIs across content formats: traffic, CTR, engagement, conversions, shares, open rates
- Use tools like GA4, Search Console, email analytics, and CMS dashboards to evaluate content effectiveness
- A/B test subject lines, formats, and layouts to improve performance across channels
- Share monthly content performance reports and insights with stakeholders

Requirements

- 58 years of experience in content marketing, editorial strategy, or communications
- Exceptional writing and editing skills with a portfolio of blog, email, and/or media content
- Proven experience managing writers, editors, or content freelancers
- Deep understanding of SEO, lifecycle marketing, and content performance metrics
- Experience collaborating with cross-functional teams including SEO, CRM, PR, and performance marketing
- Strong project management and organizational skills
- Bachelor&aposs degree in Marketing, Communications, Journalism, or related field

Preferred Experience

- Prior experience in travel tech, telco, fintech, or DTC brands
- Experience working in fast-paced startups or growth-stage companies
- Familiarity with tools like WordPress, GA4, Search Console & Braze/MoEngage
- Experience managing PR outreach or coordinating with PR agencies

Desired Skills

- Strategic thinker with a love for storytelling and a bias for execution
- Ability to juggle multiple formats, channels, and stakeholders
- Data-driven mindset with a flair for content that converts
- Collaborative leader who thrives in a high-ownership, high-growth environment

What We Offer

- Competitive salary and excellent performance-based incentives.
- Comprehensive benefits package, including health, dental, and vision coverage.
- Flexible work arrangements with remote or hybrid options.
- Opportunity to work with a dynamic and innovative global team.
- Career growth and professional development opportunities

Circles is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, disability or age.

Data Protection and Privacy Statement

By submitting an application for this position, you, as the applicant, or your authorised representative(s), consent to Circles Candidate Data Protection and Privacy Policy. You also agree to the collection, use, and/or disclosure of your personal data by us solely for recruitment purposes as specified in the Policy. You acknowledge that you have read and understood the Policy, are aware of your rights regarding your personal data, and accept the terms relating to international data transfers, where applicable. You further understand that you may withdraw consent at any time, which may affect our ability to consider your application. In instances where your personal data or application is submitted by a third party, it is understood that such third party has been duly authorised by you to disclose the relevant personal data and provide consent on your behalf, and that you have been made aware of this Policy.

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