Growth & Operations Manager
20 hours ago
About the Role TPFU Food and BiteBox Meals are rapidly growing meal-prep brands serving the Greater Toronto Area. We are expanding further and looking for a strong Growth & Operations Manager based in India to manage social media, customer support, performance tracking, website operations, and expansion. This role is for a high-ownership, multi-functional operator. - Location: Remote (India) - Reports to: Founder – TPFU & BiteBox - Hours of working: 3 PM Eastern Time to 12 AM Eastern Time Key Responsibilities 1. Marketing & Social Media - Manage monthly content calendar for Instagram, YouTube, TikTok - Plan & execute ads on Meta + Google - Work with influencers & content creators - Track performance: reach, engagement, CAC, ROAS, CTR 2. Customer Support Oversight - Oversee CS reps (WhatsApp, email, phone) - Resolve escalations & ensure fast response times - Monitor refunds, complaints, delays, delivery issues - Improve CS workflows & SOPs 3. Business Operations & Tracking - Maintain daily dashboard: orders, refunds, complaints, delivery performance - Track meal production accuracy & packaging performance - Identify operational inefficiencies and recommend improvements - Daily coordination with delivery/logistics teams 4. Website & Tech Management - Update Shopify banners, pricing, menus, offers - Run A/B tests on landing pages - Collaborate for feature updates - Track CRO metrics: funnel drop-off, cart abandonment, checkout rate 5. Growth Strategy - Develop new customer acquisition ideas - Suggest retention strategies: loyalty, referrals, better onboarding - Manage subscription metrics: churn %, active users, renewal rates 6. Expansion & Partnerships - Identify new partner opportunities for city expansion - Evaluate, shortlist, and coordinate initial conversations - Build playbooks for city-level launches - Track partner performance post-launch 7. Finance & Reporting - Weekly P&L snapshots - Track food cost %, packaging cost %, delivery cost % - Monthly performance report for founder - Maintain budget sheets & marketing spend optimization 8. Team Coordination - Manage small remote teams (support, editors, interns) - Assign weekly tasks & track completion - Document SOPs for every function Candidate Requirements - 5–10 years experience in Marketing / Operations / Growth / Business Management - Strong with Google Sheets, Shopify basics, Meta Ads, Google Ads - Experience managing teams - Highly organized, operational thinker, fast executor - Strong English + communication skills - Experience in food tech / D2C preferred (not mandatory)
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