Senior Copywriter

About Amber (https://amberstudent.Com) Long-term accommodation booking platform for students (think booking.Com for student housing). Amber helps 80M students worldwide, find and book full-time accommodations near their universities, without the hassle of negotiation, non-standardized and cumbersome paperwork, and broken payment process. We are the leading student housing platform globally, with 1M+ student housing units listed in 6 countries and across 80 cities. We are growing rapidly and targeting $1B in annual gross bookings value by 2024. Amber raised $18.5M from Marquee investors like Gaja capital. If you are passionate about making international mobility and living seamless and accessible, then - Join us in building the future of student housing Recent spotlight on amber: - https://economictimes.Indiatimes.Com/tech/funding/student-accommodation-platform-amber-rais[…]led-by-gaja-capital/articleshow/107604636.Cms?from=mdr - https://www.Cnbctv18.Com/videos/startup/startup-funding-edtech-student-accomodation-amber-education-19086371.Htm - https://thepienews.Com/amber-student-housing/ - https://shorts.Growthx.Club/p/a-student-housing-startup-with-50 About the role : This role, a Senior Copywriter / Creative Copy Lead—a strategic, high-impact position where creativity meets brand storytelling. You're not just writing; you're shaping the voice of a global student housing brand that's scaling fast and redefining how international students find homes. Key Responsibilities : - Develop compelling and innovative copy across various platforms, including digital, print, social media, and video scripts. - Lead the conceptualization and execution of large-scale creative campaigns that align with brand objectives based on deep market and consumer insights. - Craft engaging content IPs that drive audience engagement and brand affinity. - Ideate and execute award-winning concepts, activations, and brand experiences that push creative boundaries. - Collaborate closely with designers, strategists, and marketing teams to bring brand stories to life. - Ensure consistency in brand messaging and tone of voice across all communication touchpoints. - Research and stay updated on industry trends, consumer behavior, and competitive landscapes to drive impactful content strategies. - Present creative ideas and copy to clients and internal stakeholders with strong rationale and strategic insights. - Mentor junior copywriters and contribute to the creative excellence of the team. Qualifications & Skills : - 4-5 years of experience as a copywriter in a reputed advertising or creative agency. - Strong portfolio showcasing large-scale campaigns, brand positioning projects, and content-led initiatives. - Proven ability to develop award-winning ideas, activations, and brand experiences. - Exceptional storytelling, conceptual thinking, and writing skills. - Experience in developing and executing content IPs across digital and traditional media. - Strong presentation and communication skills with the ability to articulate creative concepts effectively. - A deep understanding of digital and social media trends and their impact on brand communication. - A proactive and collaborative mindset with a passion for creativity and innovation. What will you get from Amber : - Fast-paced growth (can skip intermediate levels) - Flexible timings as long as work gets done - Open and Inclusive Environment - Amazing work culture (trust us when we are saying this) - Great Compensation (and ESOPs)