Marketing Manager

Additional Information Job Number25159079 Job CategorySales Marketing LocationJW Marriott Mussoorie Walnut Grove Resort Spa Village - Siya Mussoorie Uttarakhand India 248179 ScheduleFull Time Located Remotely N Position Type Management JOB SUMMARY Promotes on-brand messaging to customers through traditional digital and social media channels with the goal of driving revenue and supporting total hotel goals Builds direct marketing plans targeted campaigns and activated channels to drive consumer awareness and preference increasing market share and building broader portfolio and brand awareness Showcases Food and Beverage promotions both to hotel guests and to local patrons Connects into resources in their region Liaises and builds deep partnerships with their regional eCommerce and Marketing teams to verify all local social and digital marketing efforts are effectively integrated with the selling efforts for the organization Develops and executes basic marketing strategy across multiple outlets and for the positioning and pull-through of continent strategy that align with hotel goals Supports and implements marketing strategies designed to drive topline revenue and achieve RevPar share-of-wallet goals Manages all internal and external communication digital presence including but not limited to property website third party channels and social media while maintaining brand integrity Activates incremental marketing opportunities ranging from partnerships third-party sites and CVBs Reports out on campaign performance to SMR Sales Marketing Revenue Management leadership as requested CANDIDATE PROFILE Education and Experience Required 2-year degree from an accredited university in Marketing Public Relations Business Administration or related major and 4 years experience in the sales marketing digital or related professional area hospitality marketing or digital advertising experience preferred OR 4-year bachelor s degree in Marketing Public Relations Business or related major 2 years experience in the sales marketing digital or related professional area hospitality marketing or digital advertising agency experience preferred CORE WORK ACTIVITIES Marketing and Digital Develops and executes the overarching marketing strategy from marketing plans to budgets for hotel group of hotels that align with business priorities with support and consultation of the General Manager s Cultivates partnership with and active participation in demand generation strategy development SMR Reconciles marketing plan monthly with accruals forecast in conjunction with Director of Finance Leads and or partners with Hotel Operations to conceptualize execute property-level Programming and Activation based on brand guidelines Serves as the hotel s brand guardian liaison verifying all marketing reflects brand voice Leads the strategic pull-through of continent and brand promotions and campaigns Partners with Revenue Management to develop and execute promotional strategy Develops and manages property email marketing strategy digital strategy across M com and Third-Party sites paid media campaigns and performance and verifies proper execution Supports group lead generation efforts Runs reviews analyzes and clearly articulates to stakeholders key reports and adjust strategy accordingly Manages internal and external partners to verify deliverables are executed to support hotel strategy Develops annual digital marketing plan to maximize hotel revenue production and identify digital marketing opportunities on third party and local partner sites Monitors and provides recommendations for SEO and update as needed in collaboration with MDS or agency Content Management Sets overarching messaging strategy for hotel group of hotels aligned with positioning Manages Marriott com content via EPIC Efast MDS Client Community etc OTA content via respective extranet sites and Third-Party Group Site content via respective content management systems Manages photography distribution including search photos pre-arrival photos and photo gallery management Creates landing pages and Discovery Pages to enhance content as applicable Manages guest communications e g confirmation pre-arrival etc Partnerships and Public Relations Identifies and cultivates partnerships internally and externally including Marriott Digital Services MDS Maintains frequent active engagement with Area Directors of Marketing to communicate overall recommendations and actionable next steps based on identified findings best practices and overall digital trends for their portfolio of hotels Manages PR agency if applicable or internal PR messaging Manages execution of PR events and promotions Outlet and Ancillary Manages outlet marketing opportunities on third party and local partner sites Defines in-house F B programming in partnership with F B Director and manage execution Social Media Develops and implements social strategy Manages paid social media budget and strategy Assists in reviewing social media content calendars and collect local area and property events General Leads owns and directs asset development including hotel collateral photoshoots sourcing planning on-site execution post-editing and distribution etc Measures and communicates success of campaigns and digital performance using relevant reports tools Demonstrates the ability to create and maintain strong relationships and negotiation skills with key internal and external partners stakeholders e g GMs Sales and Revenue Leaders Regional Team media representatives Collects reviews and submits invoices for property marketing efforts and manage the overall submission process Completes other reasonable duties as requested by leadership At Marriott International we are dedicated to being an equal opportunity employer welcoming all and providing access to opportunity We actively foster an environment where the unique backgrounds of our associates are valued and celebrated Our greatest strength lies in the rich blend of culture talent and experiences of our associates We are committed to non-discrimination on any protected basis including disability veteran status or other basis protected by applicable law Marriott Hotels strive to elevate the art of hospitality innovating at every opportunity while keeping the comfort of the oh-so-familiar all around the globe As a host with Marriott Hotels you will help keep the promise of Wonderful Hospitality Always by delivering thoughtful heartfelt forward-thinking service that upholds and builds upon this living legacy With the name that s synonymous with hospitality the world over we are proud to welcome you to explore a career with Marriott Hotels In joining Marriott Hotels you join a portfolio of brands with Marriott International Be where you can do your best work begin your purpose belong to an amazing global team and become the best version of you JW Marriott is part of Marriott International s luxury portfolio and consists of more than 100 beautiful properties in gateway cities and distinctive resort locations around the world JW believes our associates come first Because if you re happy our guests will be happy JW Marriott associates are confident innovative genuine intuitive and carry on the legacy of the brand s namesake and company founder J Willard Marriott Our hotels offer a work experience unlike any other where you ll be part of a community and enjoy true camaraderie with a diverse group of co-workers JW creates opportunities for training development recognition and most importantly a place where you can pursue your passions in a luxury environment with a focus on holistic well-being Treating guests exceptionally starts with the way we take care of our associates That s The JW Treatment TM In joining JW Marriott you join a portfolio of brands with Marriott International Be where you can do your best work begin your purpose belong to an amazing global team and become the best version of you