Event Outreach Specialist

Job Title: Event Outreach Specialist

Location: Mohali (On-site)

Job Type: Full-Time

Experience: 3–6 Years

About RChilli

RChilli is a global leader in AI-powered HR Tech, enabling organizations to automate and streamline their recruitment processes with intelligent, scalable, and future-ready solutions. Trusted by top ATS, job boards, and global enterprises, we deliver innovation that drives talent transformation worldwide.

To support our rapid growth, we are looking for a driven and strategic Event Outreach Specialist who can turn leads into meaningful business conversations through personalized outreach, event engagement, and field-based interactions.

Role Overview

This is a hands-on role that blends email marketing, account-based marketing (ABM), event coordination, and field travel. The ideal candidate is proactive, highly organized, and focused on outcomes.

This role is focused on building real, in-person connections with prospects, partners, and clients. You'll be directly responsible for driving Virtual or In-Person meetings — taking leads from interest to interaction through strategic outreach, personalized follow-ups, and on-ground presence.

You will work closely with marketing and sales teams to drive high-value engagements across our key markets and audiences.

Key Responsibilities

Lead Engagement & Meeting Scheduling

- Engage with leads generated from events (conferences, webinars, roadshows) and targeted campaigns to schedule in-person meetings.

- Coordinate with sales to align meeting plans with strategic accounts and pipeline priorities.

- Own the post-event follow-up cycle, ensuring timely outreach and meaningful conversations.

Personalized Email Outreach

- Design and execute targeted, behavior-based email campaigns to follow up with leads and decision-makers.

- Use AI-powered tools (ChatGPT, Jasper, etc.) to craft personalized messaging based on lead behavior, account profiles, and event context.

- Track engagement metrics and optimize communication to improve meeting conversion rates.

Account-Based Marketing (ABM)

- Implement and manage ABM strategies focused on high-value target accounts in HR Tech, SaaS, and enterprise segments.

- Collaborate with sales and marketing to create tailored engagement plans that drive meeting opportunities.

- Use account insights and behavioral data to personalize outreach and content delivery.

Event Collaboration & Coordination

- Partner with marketing on pre-event planning, event logistics, and post-event follow-ups.

- Support scheduling of 1:1 meetings during trade shows, webinars, and roadshows.

- Ensure all leads from events are properly tagged, tracked, and followed up in the CRM.

Field Travel & On-Ground Execution

- Travel to client offices or event locations to conduct or support scheduled meetings.

- Represent RChilli with professionalism and product knowledge during face-to-face engagements.

- Maintain accurate CRM records of meetings, feedback, and next steps.

Requirements

- 3–6 years of experience in email outreach, ABM, or event engagement roles.

- Strong experience in field coordination, face-to-face client interaction, and follow-up.

- Hands-on experience with tools like HubSpot, Zoho, Salesforce, Mailchimp, or similar CRM/marketing platforms.

- Familiarity with AI-driven personalization and content creation tools.

- Excellent communication, relationship-building, and time management skills.

- Willingness to travel as needed for meetings and events.

- Prior experience in HR Tech, SaaS, or B2B tech industries is a strong advantage.

- International Travel

What We Offer

- Competitive salary and performance-based incentives.

- Opportunity to work in a fast-paced, AI-led environment with global clients.

- Exposure to advanced marketing automation and account-based engagement strategies.

- Cross-functional collaboration with marketing, sales, and leadership teams.

A chance to be part of a rapidly growing, innovation-focused organization shaping the future of HR Tech.

---