Marketing Senior Specialist Advisor

Job Description

The Marketing Senior Specialist Advisor is a highly skilled and advanced portfolio marketer, responsible for marketing Applications and Business Process Services to the external marketplace in North America, working with the regional marketing and sales teams. The Marketing Senior Specialist Advisor collaborates with cross functional teams to develop compelling messaging, content, and campaigns that highlight the value of company services in the assigned markets. This role ensures that the regional Sales and GTM functions are informed, trained and enabled to sell the services.

III. Responsibilities might include: List responsibilities in bullet form - example provided

- Develops specific marketing plans and activities for services to establish, enhance or distinguish NTT DATA capabilities within the competitive arena.
- Collaborates to develop thought leadership content and point of view papers that support the positioning of the products/services in market.
- Contributes to the development and execution of a value proposition and messaging strategy for products/services in Applications and Business Process Services. Converts the technical positioning of the product/service into key market messages, positioning collateral and sales tools.
- Articulates value propositions to clients and internal stakeholders, such as sales and consulting teams. Analyzes the competitive landscape and identifies the competitive differentiation of company product against competitor products.
- Collaborates with regional marketing teams to drive market positioning programs and activities that are product related, thereby clearly positioning the company and the product in the market.
- Creates regionally relevant client marketing/reference content such as website, case studies, videos and references. Creates product presentation content that communicates the unique selling points, features and benefits of the product or solution.
- Works with internal teams to define and develop the required communication, training and other collateral that will enable the sales force to sell a particular product.
- Defines the content for and ensures the development of client collateral, sales tools, marketing programs, and sales plays.
- Influences the development of product go-to-market programs, initiatives and campaigns to drive awareness, interest and demand for the product.
- Tracks and monitors the success of the program on a scorecard or dashboard that reflects the associated metrics.
- Conducts competitive reviews for new initiatives and existing enhancements and monitors relevance in the context of changing market conditions and client dynamics.

IV. Skills Required: List required skills in bullet form - example provided)

- Advanced leadership collaboration and engagement skills to effectively interact with senior level stakeholders.
- Excellent business and commercial acumen.
- Excellent interpersonal skills to drive collaboration for campaigns, value propositions and marketing messages.
- Excellent coaching and mentoring skills.
- Excellent marketing writing skills with a creative flair.
- Strategic thinking ability to be able to think longer term impacts of marketing programs.
- Ability to implement sustainable and practical solutions in the business.
- Advanced ability to present information in a clear, concise manner.
- Expert analytical ability with strong attention to detail.
- Significant specialist knowledge of product marketing methodologies, best practices and tactics (e.g. integrated marketing campaigns).
- Significant knowledge and understanding of all relevant industry standards.
- Excellent written and verbal communications skills
- Ability to work with and manage many projects within the required deadlines.
- Significant knowledge and understanding of web analytics data (Google Analytics, WebTrends).

V. Preferred skills and experience: List any nice to have skills and/or experience - example provided

- Post Graduate degree in Marketing, Communications, Journalism, Advertising, or English preferred
- Bachelor's degree or equivalent in Business, Marketing, Communication or relevant field
- Minimum of 12+ years business/portfolio marketing experience in a top tier IT services firm

- Significant experience in a product marketing role preferably in the high-tech industry.
- Significant experience in a product marketing targeting large enterprises in North America.
- Significant experience in launching new high-tech products and communicating benefits
- Significant demonstrated experience managing complex projects and executing on marketing.
- Significant project management experience.
- Significant experience in software or technology B2B product marketing.
- Significant experience launching new technology products or solutions.
- Significant experience in conducting market analysis, developing market messaging, and communicating benefits

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