15h Left: Marketing Executive Btl

3 weeks ago

Guwahati, Assam, India Rollick Ice Cream Full time

Key Interfaces Internal Sales Team- Area Sales Manager District Manager Sales Officer Logistics- Dispatch Supervisors AM- Logistics Factory AM-Logistics CCR Operations Executive- Housekeeping External Advertising Agencies Agencies supporting BTL Activities and Digital Marketing Deep Freezer and Push Cart Vendors Market Influencers Consumer Research Agencies Trade Partners-Distributors and Retailers Key Result Areas Essential Responsibilities Developing and executing a results-driven multi-platform communications strategy and plan in line with management and brand direction while reflecting local priorities Creating and managing all marketing materials and collateral in line with brand direction Implementing online marketing activities including Social Media SEO SEM demand generation leads generation etc Tracking effectiveness of various campaigns and course correcting as required Managing communications spend and working with vendors and agencies to create and or localize communications and marketing activities and develop supporting assets Executing the planning and implementation of PR and initiatives related to the brand Planning and Executing BTL Activities which gives the best cost per sales as well as ROI Planning and Executing annual visibility in shop as well for Point of Sale Materials Act as a bridge between sales and marketing teams for driving business priorities Personal Profile Age 28-35 yearsMinimum Qualification MBA PG Diploma in Marketing CommunicationDesired Qualification Additional Certification in Content Creation SoftwaresDesired Experience 2- 8 YearsDesired Industry Exposure FMCG Beverage QSRDesired Geographical Exposure Extensively worked in East IndiaLanguage English Hindi Bangla Local LanguagesTwo wheeler with Driving license MandatoryCompetencies Level 1 Basic Analytical Thinking Planning and Organizing Efficiency Orientation Entrepreneurial Ability Business Acumen Skills Excellent Verbal and Written Communication Excellent skills on MS-Word Excel and PowerPoint Quantitative Aptitude Excellent Negotiation and Time Management Skills Excellent Vendor Management Skill Candidate must have FMCG Industry Background OnlyInterested candidate please share your updated resume barnali mandal rollick co inPerks and benefits PF Mediclaim Gratuty bonus incentive

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