Territory Sales Specialist

2 weeks ago

Durgapur, India B G Distributors Pvt Ltd Full time

Job Title: Territory Sales In-Charge (P&G Division) Location: Burdwan Company Overview BG Distributors Private Limited (BGDPL) is one of India’s leading distribution houses with an annual turnover of approximately INR 1,400 crore and a workforce of 2,400+ employees. We partner with marquee FMCG and lifestyle brands such as Procter & Gamble, Johnson & Johnson, Reckitt, Britania, Lotus and Jockey etc, delivering market excellence across West Bengal, North East, and the broader East India region.Our strength lies in deep market penetration, distributor network scale, operational discipline, and execution-led sales capabilities. Job Purpose The Territory Sales In-Charge is responsible for driving secondary sales, expanding distribution width, ensuring market coverage, and leading field-level execution to deliver territory business targets with high compliance and productivity. Key Responsibilities 1. Sales & Business Performance - Drive and deliver secondary (retail/outlet) sales targets as per AOP. - Plan beat-wise sales routing to maximize daily productivity. - Monitor SKU-wise and outlet-wise sales performance and take corrective actions. - Ensure achievement of monthly, quarterly, and annual sales objectives. 2. Distribution & Market Coverage - Strengthen distribution reach by onboarding new retail outlets. - Ensure no market remains vacant or weak within the assigned territory. - Improve outlet productivity through focused SKU and category selling. - Maintain optimal product availability and visibility across channels. 3. Channel & Retailer Management - Build strong trade relationships with retailers, wholesalers, and market influencers. - Resolve trade-level issues promptly to maintain business continuity. - Educate retailers on scheme benefits, product guarantees, and new launches. - Ensure adherence to company trade terms and commercial guidelines. 4. Scheme & Market Execution - Execute company schemes, consumer offers, and display drives with 100% compliance. - Track scheme ROI and retailer adoption. - Improve brand presence through POSM deployment, merchandising, and planogram compliance. 5. Field Discipline & Governance - Ensure daily attendance, market visit reporting, and call closure discipline via SFA/HRMS tools. Maintain territory records including outlet count, SKU listing, order book, and scheme trackers.

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