▷ 3 Days Left: Social Media Executive + Brand Manager

4 weeks ago

Sahibzada Ajit Singh Nagar, India Lytegen Full time

Social Media Executive + Brand Manager Mission Build and scale the brand’s voice, visibility, and trust across all major social channels. This person should make your brand feel alive — visually, emotionally, and strategically. They handle both creative direction and analytical execution. Core Responsibilities 1. Brand Identity & Strategy - Define and maintain the brand tone, color palette, and storytelling themes across all posts. - Develop a monthly social media calendar aligned with campaigns, launches, or events. - Ensure every post supports brand positioning and emotional appeal (not random posting). 2. Content Creation & Execution - Write engaging captions (hooks, CTAs, storytelling) that stop scrolls. - Coordinate with designers, video editors, and copywriters to ensure high-quality creatives. - Create content briefs that are clear, data-driven, and aligned with audience psychology. - Stay on top of trends, sounds, and formats to keep brand content fresh but relevant. 3. Community & Engagement Management - Actively engage with followers, respond to DMs/comments strategically. - Build influencer partnerships, collaborations, and user-generated content loops. - Monitor brand mentions and sentiment — protect and grow brand image daily. 4. Performance Analysis & Growth Optimization - Track KPIs: reach, engagement, follower growth, CTR, retention rate, and conversions. - Prepare weekly and monthly reports with actionable insights (not just numbers). - Run small-scale ad experiments (boosts, engagement campaigns, lookalike testing). - Analyze competitor brands and reverse-engineer what’s working. 5. Brand Campaign Leadership - Plan and execute campaigns that connect emotionally — not just promote offers. - Work closely with the performance marketing team for alignment between paid + organic. - Suggest new brand collabs, partnerships, and opportunities for storytelling expansion. Required Skill Stack Ideal Background - 2–4 years experience managing brand social media (not agency posting interns). - Has built or scaled at least one brand page organically (show proof). - Understands content hooks, retention psychology, and storytelling tone. - Follows brands like Nike, Duolingo, CRED, and knows why they work — not just how.

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