Email Marketing Strategist

4 weeks ago


Jaipur, Rajasthan, India Vaibhav Global Full time
Job Description

Key Responsibilities:

Email Marketing (IW):

- Develop and manage end-to-end email marketing campaigns, including promotional, lifecycle, and triggered campaigns.
- Collaborate with design and content teams to craft compelling email templates that align with brand guidelines.
- Segment and personalize email lists to enhance customer engagement and drive conversions.
- Monitor email performance, generate reports, and optimize strategies based on analytics.
- Implement A/B testing to maximize open rates, click-through rates, and conversion rates.
- Ensure email campaigns are GDPR compliant and adhere to best practices.
- Manage the email calendar for IW, coordinating with marketing and sales for timely promotions.

SMS Marketing (IW TJC):

- Design and execute SMS marketing campaigns to engage and retain customers.
- Strategize and implement segmentation for targeted SMS blasts to drive sales and enhance brand presence.
- Monitor delivery rates, click rates, and conversions for SMS campaigns.
- Coordinate with cross-functional teams to ensure consistent messaging across all touchpoints.
- Identify opportunities for automation and personalization within SMS channels.
- Create automated email and SMS journeys, including welcome series, re-engagement, and post-purchase follow-ups.
- Leverage marketing automation platforms to optimize campaign performance and lifecycle marketing.
- Identify and execute opportunities for process improvements and automation efficiencies.

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