[03/11/2025] Area Sales Executive

13 hours ago

Chennai India Britannia Industries Limited Full time

Job Description Job Description Position Title: Sales Officer Modern Trade Function: Sales Key Stakeholders Key Stakeholders: Internal : Sales Admin, Depot, Quality External: Key Accounts Manager, Channel Partners Educational Qualification: Graduate Experience Desired Competencies: - Market Execution, Business Development, Channel Partner Management, Selling & Negotiation, - Should have experience of working in FMCG sales function, preferably in modern trade handling. Ensure achievement of secondary sales targets - - Setting objectives for AW - - Breaking objectives for AWSM (beat-wise) - - Ensure communication of objectives to AW - - Periodic tracking of objectives AW Management - - Align, support & motivate AW to meet business objectives - - Ensure adequate infrastructure & systems - - Act as a commercial interface between AW & BIL Coach, manage & evaluate AWSM performance - - Coach AWSM on BIL best practices & WOW - - Train AWSM on Sales Call Process - - Evaluate their performance Periodically - - Provide on the job support / guidance for addressing territory specific issues Business Development -Operationalize new products & consumer promo - Able to spot opportunities in market related Brands, Competition Or Execution & convert them into incremental business - Implement launch of new consumer promos / trade schemes & new products. - He should leverage New Product Launch or Consumer Promos. - He will track & review performance of new products / schemes - Expands the In store Execution parameter (ND, SOS, Location, 2nd Visibility) in the Area Ensure adequate service level in market & build business in existing & new outlets - - Ensure adequate servicing at dealer points - - Maintain relations with existing dealers - - Increase the depth and width per dealer - - Prospect new outlets - - Perform activations as per decided by ASM Execute visibility implementation & Merchandizing - - Ensure adherence to plan-o-gram - - Ensure execution of primary & secondary Merchandizing - - Ensure execution of Visibility Implementation Implement launch of new consumer promos / trade schemes & new products - - Operationalize new product through communication & sampling - - Effectively communicate schemes to AWSM to ensure right sell-in at the dealer point - - Track & review performance of new products / schemes Market Intelligence - - Collect & report required market information on competitor activities like promotions (trade & consumer), service day, off-take, prices, new launches, visibility etc Maintain records & systems - - PJP data - - MIS reporting - - Ensure Hub of UDAAN Represent Britannia for consumer complaints - - Visit consumer to address & sort quality complaints. - - Inform Quality about status of complaint

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