Manager Performance Marketing Urgent Search
3 weeks ago
Key Responsibilities
- Own and scale customer lifecycle marketing and retention strategies
- Develop and execute end-to-end campaigns on Meta & Google Ads, optimized for direct response and conversions
- Optimize campaigns with a focus onROAS, CAC, and scalable, profitable ad sets
- Analyze performance funnels, identify drop-offs, and run experiments to boost outcomes
- Design and implement retention initiatives to increase engagement, repeat purchases, and reduce churn
- Collaborate with creative teams to develop high-converting ad creatives and landing pages
- Set up pixel event tracking and UTM tagging for precise attribution
- Prepare detailed weekly and monthly performance reports with insights and strategic recommendations
Qualifications
- Minimum7 years of experiencein performance and retention marketing
- Proven track record in scaling D2C e-commerce brands viaGoogle & Meta Ads
- Strong command of key metrics like ROAS, LTV, AOV, CAC, and conversion rates
- Hands-on expertise with tools likeMeta Ads Manager, Google Ads, Google Analytics, and CRMs such asMoEngage or CleverTap
- Experience with product catalogs,dynamic ads, andretargeting campaigns
- Excellent analytical and data interpretation skills
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