Product & Trend Research Analyst

2 weeks ago


Rohtak, India Inditex Full time

OBJECTIVES - Acquire up-to-date knowledge of consumer shopping behaviors, lifestyle patterns, and fashion trends. - Understand and identify the styles that will mark the future market. - Constantly look for new market opportunities and share insights with commercial departments to anticipate customer needs. - Predict and recognize emerging fashion patterns before they become mainstream. TASKS - Continuously update a solid understanding of the digital universe, including social media growth, social networks, and evolving consumption behaviors. - Track the latest fashion-related content across social media, fashion runways, magazines, creative directors, top models, KOLs, and emerging brands. - Explore relevant locations and attend major fashion events such as pop-up stores, exhibitions, talks, and visits to areas where new trends are being embraced by different generations and social groups. - Conduct trend research with detailed documentation and provide summaries of new trends to relevant commercial teams. - Collaborate with product teams to discuss inspirations, color palettes, textiles, and other trend-driven elements that may influence product development. - Partner with the Retail director and Product Head to review the performance of trend-driven products across store sections. - Conduct consumer studies to identify trends and predict future consumption behaviors through data analysis.


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