Marketing Executive

Role Overview We are seeking a driven and proactive Marketing Executive to lead student acquisition efforts for our short-term courses The ideal candidate will develop and implement marketing strategies to attract potential students increase enrollment numbers and promote the value of our programs This role requires a blend of creative marketing outreach and relationship-building skills Key Responsibilities Student Recruitment Campaigns Plan and execute marketing campaigns to attract prospective students for short-term courses Use both online and offline channels to generate leads and convert them into enrollments Lead Generation and Management Identify target audiences and develop lead generation strategies through digital marketing social media and events Nurture leads by following up via calls emails and personalized communications Market Outreach Conduct school university visits workshops and seminars to promote short-term courses Collaborate with educational counselors agents and community organizations to increase outreach Content and Communication Develop engaging content for digital marketing brochures presentations and campaigns to communicate the benefits of courses Create and manage course-specific marketing materials Partnership Building Establish partnerships with coaching centers educational platforms and influencers to expand reach Maintain relationships with stakeholders to drive word-of-mouth referrals Performance Tracking Monitor and analyze campaign performance to optimize marketing efforts Provide detailed reports on lead generation conversion rates and enrollment trends Key Skills Required Strong communication interpersonal and persuasion skills Knowledge of digital marketing tools and platforms e g Google Ads Facebook Ads etc Ability to manage multiple campaigns and meet deadlines Analytical skills to evaluate marketing ROI and campaign success Creative mindset with a passion for education and student success Educational Qualifications Bachelor s degree in Marketing Business Administration or a related field Certification in Digital Marketing or relevant short-term courses is a plus Job Type Full-time Pay 25 000 00 - 30 000 00 per month Schedule Day shift Education Bachelor s Preferred Experience Lead generation 1 year Preferred total work 1 year Preferred Marketing 1 year Preferred Language English Preferred Work Location In person