Senior Public Relations Executive

3 weeks ago

Mumbai, Maharashtra, India Chtrbox Full time
Job Description

About Chtrbox

Chtrbox is India&aposs leading influencer marketing company, connecting brands and social

media influencers to tell epic stories. We have engineered hundreds of campaigns with

thousands of Indias top influencers, content creators and bloggers to reach and engage

millions of consumers. Chtrbox leverages the latest technology with the art of creative

strategy to build award-winning influencer content, campaigns and results. Chtrbox is

combined effort of an A-team who are keen to evolve the way digital advertising is done.

PR Executive

We are looking for strong influencer relations professionals who want to work in smart

nimble multi-functional teams with appropriate fit-for-use technologies, create powerful

work in important sectors, and make a real impact on our clients businesses

Responsibilities

Analyze search and social media data, undertake industry research,

understand the client&aposs reputation opportunities and challenges, and create

data-driven, counsel-led, impact-focused digital reputation solutions, with a

focus on LinkedIn.

Create a LinkedIn-first content strategy to create, curate, and cross-post

long-form content for the company page and key CXO, employee, and

influencer profiles.

The content will link the company&aposs initiatives to larger narratives around

nation-building, sustainability/ social impact/ governance, purpose/ leadership/

culture/ diversity, and digital transformation/ innovation/ market disruption.

Convert press releases into multimedia press kits with infographics, visual

summaries, LinkedIn/ Twitter copies, and video interviews.

Map online journalists, digital content creators, and key opinion leaders with

influence around niche topics and industries, build relationships with them,

and engage them in advocacy programs for our clients.

Map and track reputation risks to our clients, create risk preparedness plans,

and manage crisis situations and incidents for our clients.

Required Skills

A track record of stability and demonstrated growth in previous roles and an

intention to build a long-term career with us.

Strategic and digital acumen, critical thinking, creativity, self-motivation, time

management, and eagerness to learn new skills and mindsets.

Develop content ideas and write and curate content Research relevant industry

experts, competitors, target audience and user. Brainstorm new, creative

approaches to influencer campaigns

What will come in handy:

Proven experience as a Public Relations Officer or similar PR role

Experience managing media relations (online, broadcast and print)

Background in researching, writing and editing publicationsProficient in MS

Office and social media

Familiarity with project management software and video/photo editing is a plus

.Strong communication ability (oral and written). Excellent organizational skill

.Ability to work well under pressure

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