(23/09/2025) PPC Specialist

4 days ago

Kolkata, India Sun Dew Solutions Private Limited Full time

Job Description

- Create, manage, and optimize Google Ads campaigns for multiple clients. Focus on search, video, and display campaigns. Implement effective bidding strategies for maximum results.
- Ensure optimal budget allocation and practical ad placements across search, video, and display channels.
- Implement robust conversion tracking mechanisms. Set up conversion goals and track key metrics accurately.
- Conduct A/B testing of ad variations, landing pages, and targeting parameters. Identify areas for optimization and implement strategic changes for improved KPIs.
- Collaborate with clients to understand objectives, strategies, and target audience, maintaining strong relationships and proactively addressing inquiries and campaign concerns.
- Analytics and Reporting: Use analytics tools, such as Google Analytics, to monitor campaign performance, generate insightful reports, and provide data-driven recommendations to clients. Regularly communicate campaign results, insights, and recommendations to internal teams and clients.

Key Requirements:

- 4+ Years of experience managing Google Ads campaigns in the IT Services Industry, specifically in search, video, and display.
- Require experience in diverse international markets across various domains.
- Ability to design marketing campaigns and initiatives with a defined ROI within a stipulated period and measure success after the period to give performance reports.
- Strong analytical skills with the ability to interpret data and draw actionable insights.
- Familiarity with Google Analytics or similar analytics platforms.
- Hands-on experience in Meta Ads would be preferred
- Demonstrated experience in optimizing campaigns for maximum performance and ROI across search, video, and display channels.
- Excellent communication and presentation skills with the ability to effectively communicate complex concepts to technical and non-technical stakeholders.
- Proactive problem-solving abilities with strong attention to detail.
- Google Ads certifications (e.g., Google Ads Search, Google Ads Video, Google Ads Display) are necessary.

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