Head of Paid Marketing Google Ads

3 weeks ago

India Uniqlo Digital Full time
We are looking for an experienced Marketing Director with deep expertise in Google Ads and performance marketing. This role is ideal for a strategic thinker who can lead large-scale paid campaigns, manage high budgets, and deliver measurable results that drive business growth.

Your Role:

Develop and lead paid media strategies with a strong focus on Google Ads (Search, Display, YouTube, Performance Max, etc.)

Manage and optimize high-budget campaigns, ensuring efficiency and exceeding ROI targets

Lead and mentor the paid media team, aligning campaign execution with business goals

Analyze performance data using tools like GA4, Looker Studio, and advanced attribution models

Collaborate closely with product, creative, and content teams to execute integrated campaigns

Stay ahead of digital advertising trends, tools, and technologies and apply them in strategy

Requirements:

Minimum 5 years of experience in digital marketing with a strong focus on Google Ads

Proven track record managing ad budgets of $60,000–$100,000+ per month

Deep understanding of performance tracking, conversion optimization, and user behavior analytics

Strong strategic thinking and decision-making skills

Background in eCommerce, retail, or consumer goods is a plus

Excellent leadership, project management, and team-building abilities

- What you'll get at Uniqlo:

Competitive salary with high-performance bonuses (to be discussed during interview)

Creative, performance-focused working environment

Autonomy to design and lead strategy across paid media channels

Opportunity to grow with a global brand and make a significant impact

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