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Paid Search Specialist

4 weeks ago

Salem, India ROAS Digital White Label Marketing Partner Full time

About Us ROAS Digital is an innovative digital marketing agency specializing in performance-driven advertising solutions. As a Google Partner, we work with global brands to deliver high-performance campaigns. We are expanding our team and seeking a talented Paid Search Specialist with 3-4 years of experience. If you are passionate about search advertising and ready to make an impact, this role is for you. Key Responsibilities - Develop, manage, and optimize Paid Search campaigns across platforms including: - Google Ads (Search, Performance Max, YouTube & Display when search-supported) - Microsoft/Bing Ads - Apple Search Ads - Quora Ads - Other search-driven ad channels are relevant. - Conduct keyword research, audience analysis, competitive research, and intent mapping across all search platforms. - Analyze performance metrics and provide data-backed recommendations to improve CTR, CPC, CPA, ROAS, and overall search efficiency. - Create and test ad copy, extensions, bidding strategies, and audience segments tailored to each search channel. - Collaborate with strategy and design teams to align search ads and landing pages with user intent and business goals. - Monitor budgets, pacing, and bids to ensure optimal performance while meeting KPIs. - Execute A/B tests on ad copy, landing pages, and bidding strategies to enhance performance. - Stay informed on platform updates, search trends, and new opportunities across all search advertising ecosystems. - Prepare clear, insightful performance reports for internal teams and clients. Requirements - 3-4 years of proven hands-on experience in Paid Search advertising across multiple platforms (Google Ads, Bing Ads, Apple Search Ads, Quora Ads, etc.). - Strong understanding of keyword targeting, match types, search intent, and bid optimization. - Proficiency in Google Analytics, Google Tag Manager, and search tracking tools. - Demonstrated ability to deliver performance-driven results and optimize campaigns for ROI. - Strong analytical mindset with the ability to interpret data and uncover insights. - Excellent communication and project management skills. - Understanding of CRO and landing page optimization is an added advantage. What We Offer - Competitive salary and benefits package. - Opportunities for skill enhancement and platform certifications (Google Ads, Bing, Apple Search Ads). - A collaborative and innovative work environment. - Access to the latest tools and technologies in search marketing. - The chance to work on exciting campaigns with global brands. How to Apply If you're a results-driven Paid Search Specialist looking to make a significant impact, send your resume and portfolio to