Senior Manager

About us Upstox is one of India s leading Fin-Tech companies with a mission to simplify trading investing to make it easily accessible to the masses We aim to enable everyone from new investors to seasoned traders to invest across multiple categories with our state-of-the-art trade investment platform and commission-free pricing We offer numerous asset categories to invest in like Stocks Digital Gold IPOs Mutual Funds and more By focusing on our customers needs and equipping them with personalized yet powerful tools we witnessed a steep growth of 800 in our customer base from 25 Thousand in 2017 to 2 Lakh in 2019 With 1500 growth in 2020 currently over 3 million customers trust us with their investment decisions thus setting us on the course to become an industry leader in the country The company was founded in 2009 by Ravi Kumar and Shrinivas Viswanath and in2016 Kavitha Subramanian joined as the third co-founder Backed by Ratan Tata weraised 4 million in Series A funding 2016 led by Kalaari Capital In 2019 US-based investment firm Tiger Global Management invested 25 million in a Series B funding round Visit our Linkedin page to learn more about us Do visit our to know more about us Responsibilities - Lead the SEO function overseeing all activities of the SEO team and support personnel to ensure alignment with overall business goals - Own performance outcomes of SEO-optimized content setting quarterly and annual KPIs and ensuring campaigns are executed within budget and timelines - Define and drive SEO strategy ensuring alignment with broader content and business objectives to maximize reach engagement and value - Continuously audit and review website and content performance to identify optimization opportunities creative solutions and areas for improvement - Collaborate cross-functionally with Content Marketing Editorial and Design teams to develop high-quality optimized content for both online and offline channels - Partner with external stakeholders such as journalists influencers and content partners to drive effective link-building and authority-enhancing initiatives - Conduct in-depth SEO research and leverage audience insights to shape data-driven content strategies and keyword targeting - Utilize SEO tools such as Google Analytics Search Console SEMrush Screaming Frog and others to monitor site health identify trends and uncover optimization opportunities - Lead SEO audits and ensure adherence to the latest algorithm changes and industry best practices - Support the measurement and analysis of PPC efforts integrating findings to enhance overall search performance Experience and Qualifications - Minimum of 8 years of proven experience in designing and executing SEO strategies in fast-paced environments ideally in a Senior SEO Manager or equivalent leadership role - Demonstrated ability to lead and manage high-performing SEO teams with clear ownership of team performance and outcomes - Strong analytical skills with the ability to derive actionable insights from raw data and research to inform SEO strategies and content planning - Proficient in content management systems such as WordPress and skilled in using SEO and analytics tools - Well-versed in digital marketing ecosystems with a solid understanding of adjacent functions such as content marketing PR social media web development on-site UX and off-site optimization - Hands-on technical expertise in HTML CSS and scripting languages like PHP is preferred - Excellent written and verbal communication skills with the ability to collaborate cross-functionally and influence stakeholders Psst tips on how you can beat the competition If you can showcase your abilities to Be self-driven quick starter Have an ownership mindset Aggressively drive and deliver results If you fit the above description we would love to connect with you APPLY NOW A basic requirement but one that many forget Make sure you go through and give us feedback