Brand Manager Based At Kolkata Urgent

1 week ago

Kolkata, West Bengal, India Talent Leads Consultants Full time

1 Driving Business Market Share a Business forecasting planning track analyse and implement strategies that will ensure category growth b Drive volume value growth across regions to deliver on annual marketing plan for designated portfolio Own up the task of delivering MS growths for the portfolio c Plan the portfolio AOP and be the pivotal role in its implementation and monitoring 2 Leading the Innovation process portfolio P L a Lead the innovation process of introducing new products in the portfolio through gate processes and own the 8Q innovation funnel b Lead projects for renovation GM improvements which drive the portfolio P L c Effective NPD Launch through relevant marketing and branding initiatives and tracking and monitoring them ensuring planned outcomes d Ability to work with cross functional teams to deliver growth strategies aligned to the overall business e Should be aware and well versed with research techniques concept writing 3 KNOWLEDGE SKILLS AND ABILITIES f business opportunity sizing leading cross functional teams etc 3 Brand Building Demand Generation a Development and implementation of the marketing branding and portfolio communications strategy - including campaigns content design events digital marketing and PR b Engage with creative partners agencies to develop and drive a singular message for the portfolio c Design consumer promotions schemes initiatives for increasing consumer offtakes d Provide short- and long-term market forecasts and reports by directing market research collection analysis and interpretation of market data e Drive consumer understanding for overall brand as well as the portfolio categories to feed into initiative planning f Influence present and future products by providing market and consumer insights g Partner with channel heads Ecommerce MT Food aggregators to plan and drive portfolio growths in these new channels h Partner with agencies on driving awareness and generating demand through new age media 4 Additional Brand Responsibilities a Manage portfolio A SP budgets b Participate in the demand and supply planning process S OP process c Working closely with the companys sales team enabling them with relevant consumer insights to meet their objectives

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