Performance-driven Google
2 days ago
We re looking for a Performance-Driven Google YouTube Ads Strategist to own lead and scale our paid YouTube and Google traffic strategy for a high-growth B2C high-ticket coaching business This isn t just about running ads you ll be fully responsible for the strategy execution and optimization of our Google Ads and YouTube Ads campaigns with a laser focus on measurable ROI We re not looking for a marketing generalist we re looking for somebody who eats sleeps and breathes Google search and YouTube ads You ll proactively plan execute and optimize campaigns that consistently generate high-quality leads and sales You ll collaborate closely with our creative funnel and dev teams to ensure every campaign is built to convert In this role you ll have the freedom to move fast take ownership and drive growth without micromanagement Within your first 90 days success means you will Consistently generate qualified leads and sales at or above our target ROI ROAS benchmarks Independently design and launch profitable campaigns without daily oversight Proactively request new creatives funnel updates and assets with clear performance-based reasoning Maintain airtight tracking and attribution swiftly resolving any data or pixel issues Deliver clear actionable performance reports that turn data into decisions Key Responsibilities Strategy Planning Develop and execute a cohesive Google YouTube advertising strategy aligned with business growth goals Creative Funnel Collaboration Brief the creative team on ad concepts landing pages and graphics needed to improve conversion Campaign Execution Launch manage and optimize campaigns across Search Display and Video Advanced Targeting Bidding Implement segmentation bidding strategies and remarketing to maximize ROI Tracking Attribution Manage tracking across Google Tag Manager GA4 and third-party tools diagnose and fix issues fast Reporting Produce weekly monthly reports highlighting wins challenges and next steps Requirements Experience 3 years managing profitable Google YouTube ad campaigns for B2C high-ticket coaching or education businesses Proven history of meeting or exceeding ROI ROAS goals Skills Competencies Deep expertise in Google Ads YouTube Ads and campaign optimization Strong grasp of direct-response marketing and high-ticket funnels Proficient with tracking setups GTM GA4 attribution tools Able to translate complex data into clear actionable strategies Exceptional attention to detail and organizational skills Understanding of creative testing frameworks for video ads Mindset Work Ethic Performance-first thinker who thrives on results and accountability Proactive resourceful and self-directed can work without constant supervision Strategic yet hands-on equally comfortable designing the plan and running the ads Nice to Have Experience in scaling from 10K mo to 100K mo ad spend profitably
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Gurugram, India Google Full timeJob Description For Australia Applicants: At Google, we have a vision of empowerment and equitable opportunity for all Aboriginal and Torres Strait Islander peoples and commit to building reconciliation through Google's technology, platforms and people and we welcome Indigenous applicants. Please see our Reconciliation Action Plan for more...
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