Urgent: ASO

Why Join Us? Join the Lingopanda team and be part of an exciting journey Our app is already helping over 1.9 million users learn English, and we're on a mission to reach 100+ million across the globe. Backed by top investors like Titan Capital, MPL, and Kunal Shah, Lingopanda is creating a truly AI-powered English-speaking experience—with over 300 quirky AI characters (yes, even talking cats and startup CEOs). If you’ve been part of a 0→1 journey at a startup and thrive in fast-paced, high-ownership environments, this is the place for you. As our ASO & SEO Manager, you’ll fully own how Lingopanda gets discovered—both in app stores and on the web. We also keep the option of equity open down the line for high-performers who want to grow with us. What We’re Looking For: - 2+ years of hands-on App Store Optimization (ASO) experience (Play Store & App Store) - Proven track record of improving app rankings, visibility, installs, and conversion rates - Strong skills in keyword research, metadata optimization, creative testing (icons, screenshots, videos), and ratings/reviews management - Experience with ASO tools like AppTweak - Analytical mindset with the ability to track KPIs, interpret data, and deliver actionable insights - Basic to intermediate knowledge of SEO (on-page, content optimization, technical SEO) - Familiarity with SEO tools like Google Analytics/SEMrush/Ahrefs - Strong communication and coordination skills across design, content, and marketing teams - Prior startup experience, especially in 0→1 growth journeys, strongly preferred Your Day-to-Day Responsibilities Will Include: - Tracking and analyzing app performance on Play Store and App Store (rankings, downloads, ratings, conversion rates) - Conducting keyword research and regularly updating metadata for discoverability - Running A/B tests on creatives (icons, screenshots, videos) and descriptions to improve conversion rates - Monitoring user reviews/ratings and coordinating responses/strategies to boost reputation - Researching competitors and market trends to identify new growth opportunities - Preparing weekly/monthly reports on ASO performance and sharing actionable insights - Supporting SEO efforts: ensuring basic on-page optimizations, keyword integration, and content alignment for organic search - Coordinating with developers/designers to fix technical SEO issues when needed - Staying updated on ASO best practices, algorithm changes, and emerging tools Compensation: ₹6–8 LPA, based on relevant experience (Equity options open for the right candidate as part of long-term growth) What We Offer Beyond CTC: - Health insurance coverage - Health & wellness reimbursements - Office breakfast & snacks - A fast-paced, fun, and highly collaborative work environment - Flat hierarchy with lots of ownership and learning opportunities - The chance to grow with a high-impact startup and be rewarded with equity down the line Please note: This is a full-time, in-office role based in JP Nagar, Bangalore. Working hours are 10 AM – 6:30 PM IST, Monday to Friday with alternate Saturdays.