Digital Marketing Specialist

3 weeks ago


India CareerXperts Consulting Full time
We are looking for a Digital Marketing Associate who is passionate about driving online growth through strategic marketing campaigns. This role requires a mix of creativity, analytical thinking, and hands-on execution to enhance brand visibility, generate leads, and improve engagement across digital platforms.

Key Responsibilities

- Develop, execute, and optimize paid marketing campaigns across Google Ads, Facebook, LinkedIn, and other digital channels.
- Manage and grow organic digital presence through SEO, content marketing, and social media strategies.
- Analyze website traffic, campaign performance, and audience insights using tools like Google Analytics, SEMrush, and HubSpot.
- Create and manage engaging content for blogs, email campaigns, and social media.
- Optimize conversion funnels, landing pages, and ad creatives to improve lead generation.
- Track and report key performance metrics, providing insights for continuous improvement.
- Stay updated with the latest digital marketing trends, tools, and best practices.

What We're Looking For

- 2-4 years of experience in digital marketing, performance marketing, or growth marketing.
- Hands-on experience with Google Ads, Facebook Ads, SEO tools, and email marketing platforms.
- Strong analytical skills to interpret data and optimize campaigns for better ROI.
- Experience in content creation, social media management, and A/B testing.
- Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.

Nice to Have

- Certification in Google Ads, Facebook Blueprint, or HubSpot.
- Experience with marketing automation tools like Marketo, Pardot, or HubSpot.
- Knowledge of basic HTML, WordPress, and CRO techniques.

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