Senior Seo/aeo Strategist

Vectra is the leader in AI-driven threat detection and response for hybrid and multi-cloud enterprises The Vectra AI Platform delivers integrated signal across public cloud SaaS identity and data center networks in a single platform Powered by patented Attack Signal Intelligence it empowers security teams to rapidly prioritize investigate and respond to the most advanced cyber-attacks With 35 patents in AI-driven threat detection and the most vendor references in MITRE D3FEND organizations worldwide rely on the Vectra AI to move at the speed and scale of hybrid attackers For more information visit www vectra ai Senior SEO AEO Strategist Contract role Role Overview We re seeking a strategic forward-thinking SEO AEO leader to define and drive our global search and generative engine optimization strategy This role is built for someone who brings deep technical expertise a test-and-learn mindset and the confidence to chart their own path in the evolving world of AI search This role is ideal for a search-first strategist who thrives on both execution and innovation You ll lead traditional and AI-enhanced SEO efforts influence how our content shows up in AI-driven engines like Google SGE ChatGPT and Microsoft Copilot and collaborate cross-functionally to optimize every step of our digital presence In addition to being a technical SEO expert you ll also need to be an excellent communicator and content partner who is able to guide content writers and PMMs create AI GPTs agents and workflows and align marketing execution with business priorities Key Responsibilities Search Strategy Execution Define and own the global SEO AEO strategy including setting quarterly goals KPIs and roadmaps aligned to business outcomes Lead holistic keyword research gap analysis and optimization initiatives across paid and organic search efforts using tools like SEMRush and Ahrefs Provide input into editorial and content planning calendars to align with search and AI engine trends Optimize on-page SEO elements e g title tags headers metadata internal linking Partner with paid media and demand teams to coordinate SEO SEM keyword portfolios for shared pipeline goals AI-Enhanced Optimization AEO Monitor how Vectra content surfaces in generative interfaces like ChatGPT Claude Gemini and Google SGE and optimize accordingly Lead the implementation of schema FAQs structured data and conversational formats to improve AI snippet performance Build and maintain custom GPTs and automation workflows e g using Zapier or Make to accelerate content optimization and AI agent visibility Bonus not required Technical SEO Web Performance Conduct regular technical SEO audits crawlability schema Core Web Vitals etc Collaborate with developers and designers to implement improvements e g page speed lazy loading responsive layout Work with the development and production team to ensure SEO and UX best practices are embedded in every build and with the PMM and content team to ensure content offers and videos are fully optimized providing them best practices and AEO GPT agents for self-service efficiency Implement and maintain structured data across key pages to support both SEO and AEO visibility Content Strategy Collaboration Work with product marketers security SMEs and copywriters to build scalable high-quality keyword-aligned content Educate internal teams on SEO AEO best practices and create repeatable content workflows using AI Optimize and repurpose atomized messaging content for various formats listicles landing pages solution pages blogs comparison pages etc Influence AI-generated content strategy including prompt development keyword alignment and tone Off-Page SEO Backlinking Drive backlink strategy through outreach PR collaboration and partner content syndication Continuously improve internal linking structure to boost SEO performance Monitor off-page SEO health and identify opportunities to grow domain authority Measurement Reporting Track and report on SEO performance KPIs traffic rankings conversions CTRs Monitor AEO visibility and experiment with optimizations that influence generative engine results Deliver regular insights and strategic recommendations to marketing leadership and stakeholders Qualifications Proven ability to design and lead independent SEO AEO strategies with measurable business impact Highly organized self-directed and capable of managing multiple initiatives simultaneously 5 years of technical SEO experience preferably in cybersecurity or B2B SaaS Deep understanding of generative search trends AI agents and AEO best practices Hands-on experience with Webflow and or equivalent CMS platforms Advanced proficiency in SEMRush Google Analytics Search Console Ahrefs Screaming Frog Scrunch AI and related tools Fluent in HTML schema markup and modern technical SEO practices Exceptional communication and storytelling skills capable of influencing across tehcnical and non-technical teams Experience with AI tooling and prompt engineering including GPTs and workflow builders like Zapier or Make Bonus Bonus Skills Conversion rate optimization CRO expertise aligning to align SEO with lead generation and buyer journey stages Experience creating and fine-tuning custom GPTs or deploying AI copilots for content creation and optimization Familiarity with HubSpot Marketo or similar marketing automation platforms Why this role is important to us This is more than just an SEO role it s your chance to shape the future of AI-era search discoverability for one of the fastest growing cybersecurity companies in the world and the top Gartner leader for Network Detection and response You ll be Vectra AI s expert voice at the intersection of SEO AEO AI and web strategy If you re passionate about driving results exploring what s next in search and working across teams to move fast and execute with precision we would love to hear from you Vectra provides a comprehensive total rewards package that supports the financial physical mental and overall health of our employees and their families Compensation includes competitive base pay incentive plan eligibility and participation in the employee equity plan stock options Specific benefits offered varies by location but commonly include health care insurance income protection life insurance access to retirement savings plans behavioral emotional wellness services generous time away from work and a comprehensive employee recognition program Vectra is committed to creating a diverse environment and is proud to be an equal opportunity employer We are committed to equal employment opportunity regardless of race color ancestry religion sex national origin sexual orientation age citizenship marital status disability gender identity or Veteran status