Social Media Manager

3 weeks ago

Chennai, India Spinta Digital Full time

Job Description: Senior Social Media Manager

Location: Chennai

Company: Spinta Digital

About Spinta Digital

At Spinta Digital, we are a growth-driven digital agency working across industries like healthcare, education, SaaS, real estate, and consumer brands. We partner with clients to build powerful brands, scale marketing strategies, and deliver measurable ROI.

We’re looking for a Senior Social Media Manager to lead our social media practice, manage key accounts, and mentor our team in delivering award-worthy campaigns.

Role Overview

The Senior Social Media Manager will play a pivotal role in building and executing social media strategies across Instagram, LinkedIn, YouTube, and emerging platforms. This position requires someone who can blend creativity with analytics, manage a team of brand managers/designers, and bring innovation to every campaign.

Key Responsibilities

- Strategy & Planning
- Develop and oversee social media strategies for multiple brands across industries.
- Create campaign roadmaps aligned with client business goals.
- Stay on top of industry trends, algorithms, and emerging social platforms.
- Team & Client Leadership
- Mentor and guide brand managers, designers, and editors.
- Collaborate closely with clients, providing thought leadership and ensuring brand voice consistency.
- Build success stories and case studies from campaigns.
- Content & Campaigns
- Supervise ideation, production, and execution of high-quality, trend-driven content.
- Ensure content is engaging, shareable, and performance-oriented.
- Develop content buckets, calendars, and creative briefs for clients.
- Analytics & Growth
- Track performance metrics across platforms, generate insights, and optimize campaigns.
- Manage ad budgets, boost campaigns, and deliver growth in engagement, leads, or sales.
- Report ROI clearly to clients and management.
- Innovation
- Introduce new campaign formats, storytelling styles, and partnerships (influencer/UGC/brand collabs).
- Explore AI-driven tools for content and analytics to improve efficiency.

Requirements

- 5–7 years of experience in social media marketing, with agency experience preferred.
- Proven track record of growing brands on Instagram, LinkedIn, and other platforms.
- Strong leadership and people management skills.
- Exceptional understanding of content hooks, reels, UGC, and platform-specific storytelling.
- Analytical mindset with hands-on experience in tools like Meta Business Suite, LinkedIn Campaign Manager, Google Analytics, and social listening tools.
- Excellent communication and presentation skills.
- Ability to work across multiple industries, balancing creativity with performance goals.

Preferred Skills

- Experience managing D2C, wellness, education, and consumer tech brands.
- Knowledge of SEO/SEM as it ties to social growth.
- Strong creative instinct with an eye for design and video trends.
- Case studies or award-winning campaign experience is a strong plus.

What We Offer

- Opportunity to work with top brands across industries.
- A culture that values innovation, creativity, and measurable growth.
- Chance to lead a growing team and build impactful case studies.
- Competitive salary

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