Director Regional Marketing

3 weeks ago

Bengaluru India Keka HR Full time

Job Description Role Overview Keka is on a mission to simplify HR for growing companies. We're now seeking a strategic, execution-driven Head of Field Marketing - USA to lead our pipeline growth charter. This is a high-impact role where you will co-own revenue outcomes with sales, drive end-to-end demand generation programs, and build a predictable, scalable pipeline. This position reports to the SVP of Marketing and will lead a regional team consisting of events and regional marketers. You will collaborate closely with other marketing leaders across digital, content, and customer marketing to plan and execute campaigns that meet and exceed pipeline goals for the US region. You will also work cross-functionally with sales, product, and enablement teams to ensure marketing contributes meaningfully across every stage of the funnel, from awareness to acquisition to acceleration. Key Responsibilities Strategic Leadership & Planning - Build a region-first marketing strategy aligned with revenue goals, pipeline targets, and GTM priorities - Collaborate with sales and extended marketing team to define ICPs, channel mix, funnel metrics, and campaign roadmap - Help localize messaging, offers, and positioning for USA diverse buyer segments Pipeline Ownership & Sales Alignment - Co-own pipeline targets with sales and ensure weekly alignment on lead quality, velocity, and conversion - Lead regional funnel reviews with GTM stakeholders and course correct as needed - Drive funnel forecasting, budgeting, and monthly marketing performance reviews Demand Generation & Channel Execution - Lead full-funnel execution across inbound (SEO, content), paid media (search, social, affiliates), partner-led plays, and events - Own regional campaign planning, launch, optimization, and performance tracking - Use buyer behaviour and lifecycle data to personalize campaigns and improve conversion rates Team & Vendor Management - Build and mentor a high-performing marketing team across events, campaigns, and partnership. - Lead relationships with agencies and vendors to drive efficient campaign execution and scale as needed What You Will Bring - 10+ years of B2B marketing experience, including at least 3 years in a SaaS leadership role especially in HR tech domain - Proven ability to build and scale full-funnel marketing programs across inbound, paid media, events, ABM, and partner channels - Strong understanding of USA market, including regional buyer behaviour, local platforms, and campaign adaptation across Tier 1 and Tier 2+ cities - Experience creating localized campaigns for diverse industries such as IT, BFSI, retail, and services - Data-driven mindset with expertise in pipeline planning, funnel reporting, and forecasting - Strong collaboration skills with a history of aligning with Sales to deliver revenue outcomes - Leadership experience managing cross-functional teams, agencies, and regional marketers to drive execution at scale What Success Looks Like - Marketing-sourced pipeline growth, quarter on quarter - Improved MQL to SQL conversions and faster deal cycles - Sustainable increase in brand recall, traffic, and campaign engagement - High-performing regional team that collaborates seamlessly with central and sales functions

  • Regional Director- South

    1 week ago

    Bengaluru, Karnataka, India Rapyder Cloud Solutions Full time

    Company DescriptionRapyder is a fast-moving AWS Premier Partner offering full-stack migration, modernization, GenAI, Managed Services, and ISV Solutions. With deep vertical expertise, Rapyder is trusted by startups and large enterprises to move faster with less friction. The company's offerings are designed to meet the diverse needs of enterprises...

  • Regional Director

    2 weeks ago

    Bengaluru, India CareerXperts Consulting Full time

    Job Title: Regional Director – South & West (Projects)Experience: 20+ Years Location: Bangalore / Mumbai Industry: Project Management Consultancy (PMC) Mandatory: PMC background, 2+ years international exposure, strong commercial building project expertise Contact: prasad.m@careerxperts.com | 9019863924Job Summary:We are hiring a seasoned Regional Director...

  • Regional Director

    2 weeks ago

    Bengaluru, India CareerXperts Consulting Full time

    Job Title: Regional Director – South & West (Projects)Experience: 20+ Years Location: Bangalore / Mumbai Industry: Project Management Consultancy (PMC) Mandatory: PMC background, 2+ years international exposure, strong commercial building project expertise Contact: prasad.m@careerxperts.com | 9019863924Job Summary:We are hiring a seasoned Regional Director...

  • Regional Director

    2 weeks ago

    Bengaluru, India CareerXperts Consulting Full time

    Job Title: Regional Director – South & West (Projects)Experience: 20+ Years Location: Bangalore / Mumbai Industry: Project Management Consultancy (PMC) Mandatory: PMC background, 2+ years international exposure, strong commercial building project expertise Contact: prasad.m@careerxperts.com | 9019863924Job Summary:We are hiring a seasoned Regional Director...

  • Regional Director

    2 weeks ago

    Bengaluru, India CareerXperts Consulting Full time

    Job Title: Regional Director – South & West (Projects) Experience: 20+ Years Location: Bangalore / Mumbai Industry: Project Management Consultancy (PMC) Mandatory: PMC background, 2+ years international exposure, strong commercial building project expertise Contact: | Job Summary: We are hiring a seasoned Regional Director to oversee and drive project...

  • Regional Sales Director North

    1 week ago

    Delhi, India Suntory Global Spirits Full time

    Job Description What makes this a great opportunity Suntory Global Spirits is a world leader in premium spirits with $5.5 billion in annual revenues and an ambition to become the World's Most Admired Premium Spirits Company. We have a strong vision and strategy, an incredible brand portfolio grounded in quality and craftsmanship, an unwavering commitment to...

  • Manager - Regional Product Marketing

    2 weeks ago

    India, Nashik Lucy Electric Full time

    Job Description Job Purpose We are seeking an experienced and innovative Regional Product Marketing Manager to join our LEI team who will closely work with MD, Sales Director and Marketing Director. As a Regional Marketing Manager LEI, you will play a critical role in shaping Lucy Electric regional strategy and product portfolio. This position includes...

  • Regional Director

    3 weeks ago

    Delhi, India BBC Full time

    Job Description JOB DETAILS JOB BAND: Senior Leader CONTRACT TYPE: Permanent, Full-time DEPARTMENT: BBC News LOCATION: Delhi PURPOSE OF THE ROLE BBC News is the world's most trusted news provider, committed to delivering independent and impartial news in an increasingly polarized world. We are embarking on a transformative journey to enhance our global...

  • Director - Regional Marketing USA

    1 day ago

    Hyderabad, India Keka HR Full time

    Job Description About Keka: - We are B2B SaaS Platform pre-dominantly into the HR Space, helping companies and employees w.r.t time, attendance, performance management, payroll management, onboarding and hiring modules. - This is one of those products which any HR would need to automate his/her process in any organization. - 8 years since we have entered the...

  • Regional Director

    2 weeks ago

    Mumbai, Maharashtra, India, Maharashtra MakeMyTrip Full time

    About the OpportunityRole: Regional ManagerLevel: Associate Director/ DirectorReporting To: Vice President - Independent Domestic Hotel SupplyLocation: MumbaiAbout the FunctionThe Hotels business at MakeMyTrip is one of the largest and fastest-growing verticals within the organization, driving exceptional travel experiences for millions of customers every...