▷ (Urgent) Copywriter

2 weeks ago


Mumbai India Foxtale Full time

Job Description

Copywriter Social

Experience: 23 years

Location: Mumbai, Andheri East, MIDC

Department: Brand

About the Role: We're looking for a sharp, trend-savvy, and culturally fluent Copywriter Social to bring our beauty brand's voice to life across all social touchpoints. If you're fluent in Gen Z lingo, obsessed with internet culture, and can turn ideas into scroll-stopping captions, scripts, and campaign lines this role is for you.

Key Responsibilities:

Social-first Content: Write engaging captions, scripts, and copy for Instagram, YouTube, and emerging platforms.

Campaign Messaging: Create bold, resonant messaging for digital campaigns that connect with Gen Z beauty consumers.

Trend-led Creativity: Infuse digital trends, memes, and cultural references into brand storytelling.

Community Tone of Voice: Evolve and maintain a brand voice that feels relatable, witty, and culturally relevant.

Collaborative Ideation: Partner with design and social teams to craft fresh campaign ideas and assets.

Requirements:

4+ years of experience in copywriting (beauty, fashion, or lifestyle preferred).

Strong command of Gen Z language, humor, and internet culture.

Proven experience writing for social platforms (Instagram, YouTube, etc.).

Digitally native with an understanding of algorithms and content consumption patterns.

Creative thinker with wit, originality, and attention to detail.

Portfolio showcasing strong short-form, campaign, and brand storytelling work.

Apply at [Confidential Information]


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