Social Media Manager

Company Overview

Skin Philosophy Training is the longest-established leader in aesthetic therapy education, operating since 2011 across the UK, Ireland, and India. Our Mumbai operations include both our training academy and Skin Philosophy London Clinic, offering cutting-edge aesthetic treatments and internationally recognized qualifications.

Position: Social Media Manager

Location: Mumbai, India

Employment Type: Full-time

Department: Marketing

Reports to: Business Owner

Role Summary

We're seeking a creative and strategic Social Media Manager to drive our digital presence across India, with primary focus on Instagram marketing. You'll be responsible for promoting our aesthetic therapy courses, equipment sales, and clinic services while building a strong community of students and professionals in the beauty industry.

Key Responsibilities

Content Creation & Strategy:

- Develop and execute comprehensive social media strategies, primarily for Instagram
- Create engaging content showcasing our courses (Level 2-7 aesthetic qualifications)
- Produce promotional content for aesthetic equipment (HIFU, RF, laser machines)
- Develop student testimonial campaigns and success stories
- Create educational content about aesthetic treatments and procedures

Brand Management:

- Maintain brand consistency using our color palette (white, orange, gold, peach)
- Ensure all content aligns with our premium, professional aesthetic training brand
- Develop visual content that reflects our London-trained expertise and advanced technology

Community Engagement:

- Build and nurture online communities of aesthetic therapy students and professionals
- Engage with followers, respond to inquiries, and drive lead generation
- Collaborate with students and graduates for user-generated content
- Manage online reputation and customer feedback

Campaign Management:

- Plan and execute social media campaigns for course enrollments
- Promote webinars, masterclasses, and training events
- Support equipment sales through targeted social media campaigns
- Track and analyze campaign performance metrics

Market-Specific Focus:

- Understand and leverage Mumbai/India beauty market trends
- Create content relevant to Indian aesthetic therapy regulations and practices
- Develop partnerships with local beauty influencers and professionals
- Adapt global content for Indian market preferences

Required Qualifications

Essential:

- 2-3 years of social media management experience, preferably in beauty/wellness industry
- Proven expertise in Instagram marketing and content creation
- Strong understanding of Mumbai/India beauty and wellness market
- Excellent written and verbal communication skills in English and Hindi
- Proficiency in social media management tools and analytics platforms
- Basic graphic design skills (Canva, Adobe Creative Suite)
- Experience with video content creation and editing

Preferred:

- Background in beauty, wellness, or education industry
- Knowledge of aesthetic treatments and procedures
- Experience with lead generation through social media
- Understanding of educational content marketing
- Previous work with training institutes or academies

Key Skills & Attributes

- Creative storytelling ability
- Strong visual aesthetic sense
- Data-driven approach to content optimization
- Ability to work independently and manage multiple projects
- Understanding of compliance requirements for medical/aesthetic advertising
- Passion for beauty and wellness industry
- Results-oriented mindset with focus on ROI

What We Offer

- Competitive salary commensurate with experience
- Opportunity to work with the market leader in aesthetic education
- Professional development in the growing aesthetic industry
- Flexible working arrangements
- Access to aesthetic training courses and treatments
- Dynamic, supportive work environment

Success Metrics

- Instagram follower growth and engagement rates
- Lead generation and conversion from social media
- Course enrollment attributable to social media efforts
- Equipment sales driven through social platforms
- Brand awareness and market presence growth

Application Requirements

Please submit:

- Updated resume/CV
- Portfolio of previous social media work (especially Instagram)
- Brief cover letter explaining your interest in aesthetic industry
- Examples of content you've created for beauty/wellness brands

Phone: +91 9870553918

- Website: www.skinphilosophy.in

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