
Digital Marketing Fresher
7 days ago
Job Description
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies to achieve company goals, including increasing brand awareness, website traffic, and lead generation
- Manage and oversee digital campaigns such as paid advertising (PPC), SEO/SEM, social media marketing, email marketing, and content marketing
- Plan and implement SEO and SEM strategies to improve search engine rankings and drive organic traffic
- Create and manage engaging social media content, ads, and campaigns to build and nurture an online community
- Oversee email marketing campaigns, including segmentation, content creation, and A/B testing to optimize results
- Collaborate with the content team to develop compelling, SEO-friendly content aligned with marketing objectives
- Monitor and analyze campaign performance using tools like Google Analytics and social media insights, making data-driven optimizations
- Manage advertising budgets, allocate resources effectively, and track ROI for campaigns
- Stay updated on industry trends, emerging digital technologies, and best practices to maintain a competitive edge
- Work closely with cross-functional teams such as graphic designers, web developers, and copywriters to ensure campaign success
- Report on digital marketing KPIs and provide regular updates to management
- Develop and maintain relationships with key partners, agencies, and platforms within the digital marketing ecosystem
- Ensure brand consistency and compliance with digital marketing best practices and legal requirements
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