Salesforce Developer

1 week ago


India HireAlpha Full time

Role: Salesforce Marketing Cloud Location: Abu Dhabi – Onsite Notice Period: Immediate - Max 30 Days Experience Level: 5+ Years Required Skills: Development, Integrations, HTML/CSS, SQL, AMP, Automations/Journey, Email, SMS, Data Extensions/list, Admin, CRM. Job Description: - Setting up campaigns and communications (plans & schedules), Creating data segmentation and targeting based on the campaign requirements and available data extensions and data filters. - Scheduling and deployment of email marketing, SMS and Push Notifications using Salesforce Marketing Cloud and other available platforms for communication dispatch. - Monitoring and reporting on the campaign performance (communication performance) using SFMC and other platforms. - Working closely with IT team on any development, integration and other custom requirements required for campaign setup, dispatch, and reporting. - Create multi-market email templates using AmpScript. - Create customer journey based on Communication strategy on Salesforce Marketing Cloud (using Journey Builder/Automation Studio) and working with IT on any development and integrations. - Validate data points and quality to facilitate efficient customer communications. - Setup and validate Loyalty promotions on the loyalty tool to feed into customer journey (trigger comms) and campaigns comms managed via Salesforce Marketing Cloud. - Deliver on using A/B Testing and other metric for communication performance. - Monitor dispatch metric using key KPIs such as dispatch SLA, first-pass accuracy, on time delivery, time to market with %age accuracy. - Links and Landing Page management on Content Management System (CMS).


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