Senior Content
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Experience:
3–6 Years | Industry: D2C / Beauty / Skincare / FMCG
Location:
Ghaziabad / Delhi NCR | Work Mode: Work from Office
About the Role
We’re looking for a performance-focused Senior Content & Script Writer who understands what makes people stop scrolling, watch, engage and buy.
Key Responsibilities
• Write high-converting scripts for Meta Ads, UGC, Instagram Reels and influencer content.
• Create scroll-stopping hooks and multiple variations for testing.
• Regularly research Meta Ads Library, Instagram, competitors and trending creatives to identify what’s working.
• Analyse winning ads to understand hooks, angles, storytelling, CTAs and consumer psychology.
• Turn product USPs, ingredients and consumer pain points into strong creative concepts and scripts.
• Work with the Performance Marketing team to understand creative performance and continuously iterate scripts based on CTR, retention, CPA, ROAS, etc.
• Develop multiple creative angles for product launches, campaigns and offers. Requirements
• 3–6 years of experience in content/script writing, copywriting or creative strategy.
• Strong understanding of Meta Ads, UGC and Reels.
• Excellent Hinglish + English writing skills.
• Strong understanding of hooks, storytelling and consumer psychology.
• Experience in D2C / Beauty / Skincare / FMCG preferred.
• Portfolio of Meta/UGC scripts is mandatory. We’re looking for someone who doesn’t just write scripts — they understand WHY a script will perform. Can call _ Mukesh Kumar at : 8368984949/-
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